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Kaltura Launches WordPress Plugin for Interactive VideoAugust 14th, 2008 at 11:30 amSource:Mashable! Twitter announced on its blog today that it would no longer deliver outbound SMS over its UK number. In its place, the company claims, “Twitter will be introducing several new, local SMS numbers in countries throughout Europe, in the coming weeks and months. These new numbers will make Twittering more accessible for all the folks who have been using SMS to send long-distance updates through our UK number.” Twitter said that it simply can’t afford to support long-distance SMS Twittering anymore and the company claims “it could cost Twitter about $1,000 per user per year to send SMS outside of Canada, India, or the US.” And while I can understand where it’s coming from, isn’t this the perfect time for Twitter to wake up and establish a real business model? So far, the site has added users and paid millions to keep it running with nothing to show for it but some venture funding. And considering it barely escaped ruin after numerous downtimes over the past few months, now is the best time for the service to pull its head out of the sand and create a business model. So what can it do? That’s a tough call. Some believe that it should add advertising to the timeline and others think ads should be placed within each message. But in reality, there’s no easy way for Twitter to add advertising to the service and it’s going to take a full-fledged analysis of what users would be happy with before it can move forward. But the clock is ticking. Instead of spending money, Twitter needs to start making money if it wants to survive and keep its new investors happy. And if this news highlights anything, it illustrates one point: Twitter seems lost about its business model and it needs to come to quickly if it wants to keep its full offering afloat. —Related Articles at Mashable! - The Social Networking Blog:Twitter Mobile InterfaceQuick Fix For Twitter TroublesDon’t Send Bac’n: Use TwitterSearchPyzam and Others Shunned by MySpaceMosio Uses Twitter For Mobile Q&ATwitter Adds GMail Contacts ImportHow Messed Up Is Twitter For You Right Now? [Poll]
Kaltura, the developer of an open-source video platform that has received a number of accolades over the previous 12 months or so, is bringing to market today version 1.0 of its WordPress plugin, designed to give blog owners and readers an easy way to interact through visual media. Called the Interactive Video Plugin, the utility is best described as a comprehensive, all-in-one package. It works with WordPress 2.5 or higher and it involves everything from basic video posting (a la YouTube, Brightcove, etc.), video commenting (Viddler, Seesmic), as well as some editing, too. We noted earlier this month the first emergence the WordPress plugin, so today’s announcement of the launch of 1.0 shows Kaltura to be on quite the fast-paced schedule. Kaltura has been on a noticeably well-rounded tear the past year or so, receiving accolades from throughout the technology industry. It is a name which proved itself popular in the Mashable sphere as well last winter, when it received a 2007 Open Web Award for best video-sharing service. In its present form, the Interactive Video Plugin has virtually all of the hallmark signs of a well-integrated video platform for WordPress users. Its video editor, entirely cloud-based, enables both editing and remixing of recorded material, whether originally produced with Kaltura or gleaned from external sources. Naturally, blog administrators and owners can customize permissions for plugin access, much the same way they have long been able to so far as text publishing is concerned. And the Kaltura WordPress plugin also allows the person(s) in control to track videos. The plugin is free to use, and as with Kaltura’s MediaWiki, Drupal and PHP & Ruby-specific designs, the company states that downloaders can expect to be able to stream up to 3GB of content each month at no additional cost. —Related Articles at Mashable! - The Social Networking Blog:Revver Plug-in for WordpressDouchebag Wordpress Plugin Helps You Curb Bad CommentsKaltura Releases WordPress Integration AppShareThis 2.0 ReleasedThinkFree Plugin for WordPress BloggersYour Wordpress Blog Can be a Forum?Wordpress Plugins Directory - Thanks, Wordpress!
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