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Source:CenterNetworks

While I was working on my Alexa story and video earlier this week, I came across the ad on the right. The ad is for a singles dating site and features a woman, some profile information for "sarahc_1225" and a simple search box.

What caught my attention was the line at the bottom of the ad. It reads:

"Photos may not be of actual singlesnet.com members"

I signed up for an account and I was unable to find sarahc_1225. While the search didn’t work based on what I entered in the form, I did receive a variety of profiles with photos of women.

Would it really be that hard for SinglesNet to show actual members of the service? Take some of the successful members and do a professional photoshoot with them. Would you consider this online advertising tactic bait and switch?

This type of ad is worse than those dancing mortgage ads. Do the ad networks and the content publishers have a responsibility to deactivate any ads that could be considered bait-and-switch?

Perhaps we should stick to dating sites like Sweet on Geeks that from what they say is as real as it gets.

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This entry was posted on Friday, August 15th, 2008 at 11:30 pm and is filed under advertising, Quick News, dating. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.