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Source:Mashable!

Nearly one year after the launch of Yahoo’s answer to Facebook, Yahoo Mash has decided to close it’s doors. The news comes to us from one of our readers, Mark Palmer who received a terse email from the service, giving the date they’ll end service:

Thank you for trying out our Mash Beta service. We hope you had fun with it.

Please note that we will shut down Mash on September 29, 2008. As a result, your current profile on Mash will no longer be available. We strongly recommend that you return to http://mash.yahoo.com and copy the content that you wish to save onto a separate document.

Matt Warburton

Yahoo! Community Manager

I can’t say I’m particularly surprised.  The few times I ever played with the service, I didn’t see anything particularly enthralling about the service over and above what was already offered by the pre-existing social network offering from Yahoo 360, and judging from the traffic patterns, most of the rest of you felt the same way.

I took a look at the Quantcast numbers, which showed an embarrasing slope in usage over the year since it’s launch, ending with an estimated monthly pageview count for the service around 2,000.  Not two million.  Two thousand.

Clearly not the home-run they were looking for.

I took a poke around on the Yahoo 360 system, which was almost a spitting image of Mash, and they’ve made sure to alert their userbase that it, in fact, will be sticking around in the absence of the newer social network.

Other than that, it’s pretty hard to give the service a decent eulogy.  It launched to a false start, was recieved with fairly ho-hum reviews, seemed to be a copy of not only offerings Yahoo already had but others’ social networks, failed to acheive any sort of momentum, was poorly marketed, and was used by virtually no one.

Rest in peace?

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This entry was posted on Thursday, August 28th, 2008 at 11:34 pm and is filed under News, san diego, Web apps, Opinion, yahoo mash. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.