Source:TechCrunch
Google may be the leader in the worldwide search engine market, but in Nippon, it has some catching up to do: In 2007, Yahoo Japan saw a whopping 76% of the nearly 350 billion search engine and portal-related pageviews registered in the country, clearly outperforming Google (second with 5.4%, according to Nielsen Japan). More recently, ComScore shows that in July, Yahoo Japan had ten times as many monthly pageviews (21.9 billion versus 2.2 billion for Google) and nearly twice as many monthly unique Japanese visitors (46 million versus 26 million).
The Japanese web market is just too big to be shrugged off: The country boasts one of the highest Internet penetrations worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the UK combined).
So how does Google challenge Yahoo’s position as the hub of the Japanese Internet?
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This entry was posted
on Sunday, August 31st, 2008 at 5:30 pm and is filed under google, yahoo, japan, Company & Product Profiles, Mobile Web, Google Japan.
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