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Source:Mashable!

Kyte’s particular brand of marketing has been to partner with celebrities and other influencers for using its self-publishing platform as a way to better connect with fans and viewers through live and scheduled programing. This process as a whole has been made easier with popular Nokia n95 cell phones and similar mobile devices that enable live video streaming to the Web. Kyte has been making some changes to better reflect the type of service it’s promoting, leveraging its increasing ease of use (with the right tools) and celeb endorsements to boot.

Kyte’s new types of advertising embrace the in-show overlay format, which will now display over the bottom 1/3 of the viewer canvas. There are also show production ads, which act as splash pages to be used in other video content as a form of cross-promotion or merely another advertising option within Kyte’s platform. True, overlay ads have been around for Web-based video programming for some time, but Kyte’s somewhat niche sector in the online video market has afforded it some wiggle room in regards to its ability to attract the type of brands that would want to promote themselves on Kyte’s user-generated programming.

The show production ads, however, go hand in hand with another upcoming feature from Kyte: an internal ad server for the support of brands that would like to insert their own ads from their inventory. What this will do is allow brands to directly cross promote their own Kyte content (or other content/events/promotions) within existing Kyte content, offering brands more control and making the effect of an owned Kyte channel more appropriate for individual brand’s marketing purposes. With that, Kyte will also need to improve its analytics offering. Currently, premium partners can take advantage of Kyte’s basic advertising options, but Kyte doesn’t have any robust ad analytics and behavioral reports just yet.

—Related Articles at Mashable! - The Social Networking Blog:Kyte Gets Investment from NokiaKyte Ups Its Second Round Of FundingKyte Adds Multimedia Mobile Chat Features & Launches Facebook AppKyte Gets More Funding from Swiss Telecom ProviderKyte Snags an Additional $15 Million in FundingKyte is Stickam Plus SplashcastThe Jonas Brothers Use Bebo and Kyte for UK Crossover

Source:Mashable!

Remember Ping.fm, the service that lets you update several social networking profiles - Twitter, Pownce, Facebook, MySpace, LinkedIn, Friendster among many others - from one place? It’s now in open beta, which means that everyone can sign up and try it out.

Ping.fm’s greatest strength is its support of many different platforms and applications. You can use it through AIM, GTalk, iGoogle, Windows Live Messenger, Yahoo! Messenger, WAP, iPhone/iPod Touch, SMS or just plain e-mail - whichever you fancy.

As far as new features and changes go, besides adding support for several new social networks since the last time we wrote about the service, they’ve also added image uploading from your Ping.fm posting address and threaded comments (courtesy of Disqus). According to the official blog, upcoming features include personalized Ping.fm public profiles, which should be a “one-stop shop for all of your social networking management needs.”

—Related Articles at Mashable! - The Social Networking Blog:Ping.fm: Update All Your Lifestreams from One Site (Invites)Ping.fm: Update MySpace and Blogger, TooBBC iPlayer to Launch Limited Open Beta Next MonthDigsby’s Centralized IM Tool Publicly LaunchesRIPL Funded For Facebook Follower?Picnik Leaves Beta, Now Officially OpenSoashable: Create Your Own Meebo with this Open Source Project

Source:Mashable!

Google Apps, the simple online office package aimed primarily at small businesses, now has support for videos. Users can post and embed videos, tag them, and leave comments - just like having your own mini YouTube. According to CNET, the technology used was actually developed by YouTube for corporate clients, and although it’s quite similar to what you get on YouTube, some features stand out. Scene Browser, for example, lets you browse through the video using thumbnails which refer to certain keyframes.

It might seem like a small upgrade, but it’s actually quite significant; hosting videos costs money and resources, and many companies will be relieved to have a simple solution such as this within Google Apps. Granted, the storage offered within Google Apps Premier Edition (which costs $50 yearly) is 3 GB per user, which is not that much when it comes to video. The videos themselves, however, are without standard YouTube restrictions: up to 300 MB in size and without a time limit.

Google Video is an interesting test for Google. Depending on its success, we can probably expect additional features like more storage, live video streaming and video conferencing, which will make it much more interesting to enterprise customers. Perhaps Google has an idea how to make money out of video sharing after all?

—Related Articles at Mashable! - The Social Networking Blog:Hosted Google Apps to Get Translations and Video ToolsGDrive for Google Apps Closer to Reality?Google Apps to Launch Mail MigrationGoogle To Launch Google WikiGoogle Adsense Network Taking Over Facebook Apps?Google Offering Educational Apps to NonprofitsGoogle Guns for Microsoft with Email Migration API

This entry was posted on Tuesday, September 2nd, 2008 at 7:36 am and is filed under video, youtube, google, web 2.0, web, googlevideo, apps. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.