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Source:TechCrunch
So the tech and geek crowd is a little underwhelmed by the new $300 million Microsoft advertising campaign featuring Jerry Seinfeld that kicked off tonight. It’s mostly content free, with just one mention of Microsoft near the end. It’s a far cry from the brilliant Microsoft v. mac ads that Apple has run over the years.

So what’s the deal? In an email we’ve obtained from Microsoft SVP Bill Veghte to all employees, he talks about the goals of the campaign. The overall goal is to inspire consumers and “tell the story of how Windows enables a billion people around the globe to do more with their lives today.” This first phase, he says, “is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”

The ads are just an icebreaker, he ads, to reintroduce Microsoft to consumers. Later this month they’ll do a deeper dive, which I assume means talking about features.

One thing’s for sure - the ads have sparked conversation. Full text of email is below:Source:TechCrunch
Dropbox is one of those infuriating startups that just won’t show us much of what they’re up to beyond the basic user experience (see video). We first saw them at Y Combinator demo day in August 2007, and talked to them again in March when they went into private beta.

It looks like Sequoia was on them fast though. Last September, we’ve learned, the company raised a small $1.2 million round of financing from the fund, making it Sequoia’s second known investment in a YCombinator company (the other is Loopt).

Expect more news on Dropbox in the next week or two.

This entry was posted on Thursday, September 4th, 2008 at 11:30 pm and is filed under Y Combinator, Company & Product Profiles, dropbox. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.