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The Great Online Advertising Divide WidensSeptember 4th, 2008 at 1:30 pmSource:TechCrunch Online file storage and sharing service Box.net is helping to put the “cloud” in Dell’s first netbook, the Inspiron Mini 9. With only 4GB of built-in hard drive space, Dell needed some way to boost capacity. So it placed a default Box icon on the desktop that leads to 2GB of free internet storage (twice the normal 1GB that Box provides for free).Source:TechCrunch 280 North, the Y Combinator-backed startup that brought you slideshow maker 280 Slides, has released a programming language and set of frameworks collectively known as Cappuccino that can be used to create rich web applications in the same way you’d create desktop applications for MacOS X. Like SproutCore, which powers Apple’s MobileMe, Cappuccino seeks to replicate the functionality of Cocoa, a native application programming environment for MacOS X. But unlike SproutCore, Cappuccino doesn’t expect its developers to know any HTML, CSS, and JavaScript - the languages used traditionally for standards-based web development.Source:TechCrunch As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising. According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising. |
