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MyAWOL Becomes LP33.TV, Launches IMDB For MusiciansSeptember 5th, 2008 at 5:30 pmSource:TechCrunch Last July I wrote about MyAWOL, a web-centric music label looking to compete with traditional labels, which are becoming increasingly less relevant as artists turn to digital distribution methods to gain exposure. While the site has the potential to break some new ground in the online music world, it has run into a major snag during its buildup to launch: its name sounds almost exactly like My.AOL when spoken aloud. In light of this, the company has decided to rename the site to LP33.TV, which should hopefully be less confusing. LP33 is more memorable, but I think the company should consider dropping the .TV extension entirely since they already own the .com. Along with the name change, LP33.TV is also launching its database for music industry professionals, TheMIDB, which hopes to fulfill the same role as the movie and television industry’s popular IMDB. The derivative name will probably confuse just about everyone, but at least it makes the site’s purpose clear. |
