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Is Search Really 90% Solved?

September 7th, 2008 at 7:30 pm

Source:TechCrunch
Jessica Guynn has an excellent interview with Google’s Marissa Mayer today about Google’s first ten years (today is arguably Google’s tenth birthday). Good stuff in there - Marissa talks about Google’s accomplishments in search and advertising, and looks forward to a future where cloud computing becomes pervasive. Marissa also says she hopes to still be at the company in another ten years.

But one thing caught my eye. Marissa says search is “90 to 95%” solved:

Search is an unsolved problem. We have a good 90 to 95% of the solution, but there is a lot to go in the remaining 10%. How do we monetize new forms of content as they come online such as video, maps and books. How do we help content providers transition their businesses online and build healthy businesses.

Here’s the thing. I don’t think search is even close to being solved yet. In a May 25 post I talked about how early I think we are in search, and why a competitive search market is so important to make sure innovation keeps happening:

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