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Google Tweaks Its AdWords AlgorithmSeptember 15th, 2008 at 3:30 pmSource:TechCrunch A slew of companies rely on Google’s AdWords system to bring users to their sites. But in an attempt to improve the quality of AdWords, Google will unveil a new judging system in the next few days that could have a major impact on current AdWords users. The most important change the company announced Monday has to do with how it calculates the AdWords Quality Score, which helps determine the order of each ad for a given keyword. Google said that it will now calculate quality in real-time as a Google user performs a search, along with its current practice of analyzing click-through rates. Google also said that it will less frequently analyze landing page quality than previously. |
