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Source:CenterNetworks

If you read a variety of blogs, you’ve certainly seen the yellow banner ads promoting the BuzzLogic blog ad network. The ad network has been in beta since June and today BuzzLogic is moving the network into public release. The banners guaranteed a payout of $2/CPM for U.S. traffic.

The ad network is named the, "Conversation Ad Network" and they describe the service as, "designed to reward bloggers leading influential conversations on specific topics with quality brand advertising and more advertising revenue."

BuzzLogic has an important thing going for them - their tracking service draws in many of the top brands. These brands can now reach out directly to blogs that reach the brand’s target audience and demographics. The key for this blogger ad network is the same as every other one out there — will they be able to keep a consistently high fill rate? Getting bloggers to signup is the easy part.

We’ve covered BuzzLogic many times before including our executive interview and the launch of their advertiser network.

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Source:CenterNetworks

At the Web 2.0 Expo, I met with Sightix VP Ari Gottesmann. Ari took me through a demo of their social search application which integrates into blogs and social networks. Currently Sightix finds connections within a network but they are working towards exposing connections across multiple networks.

Check out other Sightix reviews on Alt Search Engines and Webware. Here’s Ari explaining how Sightix works when trying to find models like Bar Rafaeli:

This entry was posted on Wednesday, September 17th, 2008 at 11:33 pm and is filed under video, web 2.0, Quick News, Interviews, Conferences, social search, Web 2.0 Expo, Sightix. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.