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Source:TechCrunch

LP33.tv, the experimental music site that was once called myAWOL (but changed its name to avoid confusion with MyAOL), has launched to the public. The site will compete against a strong field of competitors like MySpace Music, but hopes to distinguish itself with a dedicated content production team and an innovative approach to signing new artists, as well as its experienced team of executives.

At first glance, the site bears many similarities to MySpace and a host of other music sites. Artists are allowed to create profile pages, which they can use to stream their music for free in an effort to increase exposure. But LP33.tv is adopting a somewhat unique approach to driving traffic to each of these bands. The site’s editors handpick the most promising musicians from the crowd and feature them in original TV-like video content that is similar to MTV’s Total Request Live program. In the future, the site will also give some of its most popular artists the chance to sign on to its own record label (though this is still a ways off).

This entry was posted on Tuesday, October 7th, 2008 at 11:30 pm and is filed under Company & Product Profiles, lp33.tv, myawol. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.