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This morning I headed over to the Thrillist office in NYC. They actually share space with The Huffington Post (co-founded by Ben’s father Kenneth Lerer) currently but I hear they are getting ready to move across the street into a larger space. Thrillist is a daily newsletter for men offering a nugget of information each day. The newsletters are short and to-the-point and are offered in a variety of cities including New York, Boston, Las Vegas and San Francisco.

Ben noted that they are planning to launch a brand-new Web site next week which will be powered by the Drupal CMS (same as CN). I will leave the details about the Web site for when they launch - let’s just say that it should help them bring in a whole new set of subscribers.

I met with Thrillist co-founder Ben Lerer and we discussed a variety of topics including: why did they select email, how do they find their stories, who is the target for the Thrillist newsletter, funding/revenue models and local staffing. Towards the end of the interview we discuss the potential advertising slowdown and what tips Ben has for new content publishers who are looking to secure advertising and sponsorships.

Thanks to Ben for spending some time with us today.

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Other CenterNetworks Coverage: Viddler, Twitter, Web Jobs

This entry was posted on Friday, October 10th, 2008 at 11:30 pm and is filed under email, Quick News, Interviews, NYC, Thrillist, Ben Lerer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.