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Technorati Acquires AdEngage Advertising NetworkOctober 15th, 2008 at 11:30 amSource:TechCrunch The financial crisis in world markets over the past few weeks has been a real eye-opener, but even those of us who have seen our stock portfolios decline by 30 percent or more don’t have much to complain about. It could be worse. It could be a lot worse. A third of the world’s population lives in poverty, and 20 percent lives in extreme poverty, meaning they are always hungry. What can you do? How about making a microloan of a $20, $50, or $100 to an entrepreneur in a poor country? Today is Blog Action Day, with blogs around the world making a concerted effort to raise awareness about global poverty and ways to fight it. What we’ve decided to do is to start a TechCrunch lending team at Kiva.org. Anyone can join. Source:TechCrunch This follows Technorati’s August acquisition of BlogCritics, a network of blog content. AdEngage, which was founded in 2004, sells advertising for 4,000 sites, and has 13 billion ad impressions per month, says Technorati CEO Richard Jalichandra. Many of those sites are adult oriented, so Technorati isn’t merging it with its core service. Instead, they’ll launch a separate version of it under the Technorati Media brand in a few weeks. The screen shot below shows what the current, password protected version of the site looks like. |
