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	<title>TechAddress</title>
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	<pubDate>Tue, 18 Nov 2008 06:26:58 +0000</pubDate>
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		<title>Mint 11: Hang With Celebs and Elites for Just $10 a Month</title>
		<link>http://www.techaddress.com/2008/11/16/mint-11-hang-with-celebs-and-elites-for-just-10-a-month/</link>
		<comments>http://www.techaddress.com/2008/11/16/mint-11-hang-with-celebs-and-elites-for-just-10-a-month/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 19:34:05 +0000</pubDate>
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		<category>News</category>

		<category>social networking</category>

		<category>web</category>

		<category>social network</category>

		<category>new york</category>

		<category>Web2.0 Startups</category>

		<category>VIP</category>

		<category>Celebrities</category>

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		<category>Miami</category>

		<category>elite</category>

		<category>Mint 11</category>

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		<description><![CDATA[Source:Mashable!  
Plugins are great. As anyone who bothers to make their online lives enhanced with conveniences knows, browser extensions, also known as “add-ons,” are a fantastic way to streamline tasks.
At the same time, installation of such software can be annoying. The act of restarting Firefox, IE or Safari is simply a no-go in some [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/c8jsqjFnDBo/">Mashable!</a>  
<p>Plugins are great. As anyone who bothers to make their online lives enhanced with conveniences knows, browser <a href="http://mashable.com/2008/06/26/firefox-3-extensions/">extensions</a>, also known as “<a href="http://mashable.com/2008/05/08/add-ons-firefox-3-beta/">add-ons</a>,” are a fantastic way to streamline tasks.</p>
<p>At the same time, installation of such software can be annoying. The act of restarting <a href="http://mashable.com/2008/09/29/gmail-extensions-for-firefox-3/">Firefox</a>, <a href="http://mashable.com/2008/08/20/private-browsing-ie/">IE</a> or <a href="http://mashable.com/2008/09/15/google-gears-for-safari/">Safari</a> is simply a no-go in some situations. Fortunately, the invention of the “bookmarklet” has made inroads in the market over the past several seasons. And because we’ve seen a number of good ones crop up as of late, we thought we’d take a look back to see where we’ve come from and present our &#8220;best-of.” Be sure to share your favorites, too!</p>
<p>Delicious</p>
<p>Delicious - Along with Google Gears or Greasemonkey, <a href="http://mashable.com/2008/07/31/delicious-version-2/">Delicious</a> is one of those essentials that are hard to do without once you’re hooked. And while it sports a full-featured plug-in for power users, the services offers <a href="http://delicious.com/help/bookmarklets">a bookmarklet</a> as an alternative. Aesthetically speaking, I happen to find it much more appealing than its “big brother.”</p>
<p>Faviki</p>
<p>Faviki - Another social bookmarking service, <a href="http://mashable.com/2008/09/25/faviki/">Faviki</a> is one of those services that becomes more valuable the more invested you become with it. Some features are plain as day, while others are there when you’re least expecting you’d need them. Of course, the service’s <a href="http://www.faviki.com/">bookmarklet</a> only does so much, but its inclusion of a smart tagging feature is reason enough to register an account.</p>
<p>LaterLoop</p>
<p>LaterLoop - So you want to bookmark a bunch of stuff to access when you’re cut off from the Web, and would really enjoy the ability to read that material on your laptop or mobile phone or whathaveyou. <a href="http://mashable.com/2008/05/31/laterloop-zip-bookmarks/">LaterLoop</a> helps you do this. Naturally, there are some discrepancies between the service’s plugin and the <a href="http://www.laterloop.com/login/?next=/tools/">bookmarklet</a>, but you pretty much end up with the same outcome.</p>
<p>Tip&#8217;d</p>
<p>Tip’d - <a href="http://mashable.com/2008/10/14/tipd/">Tip&#8217;d</a> is a kind of Digg-like startup built exclusively for people interested in finance. Which, in the current economic climate, counts pretty much everyone under the sun. A <a href="http://tipd.com/tools">bookmarklet</a> allows users to submit links when away from the service. Which is a good thing, considering that Tip’d does not and likely never will achieve the ubiquity that its technical inspiration has managed to reach.</p>
<p><a href="http://tipd"></a></p>
<p>BitLet</p>
<p>BitTorrent? Check. No-plugin and no-software downloads? Check. How much better does it get than that? Not very! <a href="http://www.bitlet.org/">BitLet</a> is <a href="http://mashable.com/2007/07/30/bitlet/">pretty darn grea</a>t.</p>
<p>Lizzer</p>
<p>Links are what make the Web as incredible as it is. No question about it. So why not empower Web users with a superfast method to search for and establish links with sites and services and individual webpages that can help enrich their own publications. <a href="http://www.lizzer.com/">Lizzer</a> <a href="http://mashable.com/2008/10/06/lizzer/">does exactly that</a>. If you’re a prolific blogger and you copy and paste hyperlinks from your journeys online with so much regularity that it really becomes a tiresome practice, this will take the edge off. You might even say it’s a godsend.</p>
<p>Iminta</p>
<p>A <a href="http://mashable.com/2008/11/07/friendfeed-maps/">FriendFeed</a>-competitor (which also has its own bookmarklet), <a href="http://iminta.com/">Iminta</a> behaves pretty much how you’d expect a lifestreaming service to. It incorporates dozens of services into a singular view of what you like and what you do online. Some reviews, including our own, regarded its behavior as more detailed control panel to that of FriendFeed. Is that a good thing? You decide. If you can’t get into the waxing and waning hype over FriendFeed and want something else to chew on, this is a pretty darn <a href="http://mashable.com/2008/02/26/iminta/">good option</a> to dabble in.</p>
<p>YouBundle</p>
<p>A service described as a Mahalo competitor for its aggregate, editor-influenced data collection process, <a href="http://www.youbundle.com/">YouBundle</a> is a bit hard-edged compared to the beveled softness espoused by many Web 2.0 ventures today, but it’s certainly <a href="http://mashable.com/2008/10/20/youbundle/">got some technical chops</a> to show users. Oh, and it’s got a bookmarklet, too!</p>
<p>Zhiing</p>
<p>This one is about social networking in the real world. Found someplace online that you’d like to visit today or tomorrow with friends, be it for lunch, dinner, drinks, or dessert, or simply just to hang out at? <a href="http://www.zhiing.com/">Zhiing </a>helps you get information passed around quickly, whether its <a href="http://mashable.com/2008/11/05/zhiing/">by email or to friends’ mobile phones</a>.</p>
<p>Bubble Comment</p>
<p>So there’s a webpage you’d like to share with friends or family, but you’d like to add some witty commentary atop the standard supply of content. (It might be a news article or a comic, for example.) If you can muster up a brief video explainer, <a href="http://www.bubblecomment.com/">Bubble Comment</a> is a <a href="http://mashable.com/2008/07/15/bubble-comment/">near perfect complement</a> to what it is you’re sending along. The service allows users to input URLs on site if they wish, but a bookmarklet is provided for folks who can’t get away from the camera.</p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2006/02/03/blummy-bookmarklets-but-better/">Blummy - Bookmarklets, But Better</a><a href="http://mashable.com/2007/07/31/google-maps-hcard-microformats/">Google Maps Now Support hCard Microformats</a><a href="http://mashable.com/2007/09/11/photagr-social-bookmarking-for-images/">Photagr: Social Bookmarking for Images</a><a href="http://mashable.com/2006/03/03/sneak-peek-at-otavo-the-intention-engine/">Sneak Peek at Otavo, The Intention Engine</a><a href="http://mashable.com/2008/03/28/create-digg-clone/">7 Ways To Create Your Own Digg Clone</a><a href="http://mashable.com/2008/09/15/offline-website-reading/">11 Tools to Help You Save Sites for Reading Later</a><a href="http://mashable.com/2006/06/28/searchles-launches-social-bookmarking-site-provides-myspace-codes/">Searchles Launches Social Bookmarking Site, Provides  MySpace Codes</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/11/zhiingsmall.png">Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/rW2bvxyFx9E/">Mashable!</a>  
<p>I’m of two minds about about the world of to-do list applications populating the Web and our desktop and mobile devices. On one hand, there clearly are far too many. On the other, what suits Joe Taskmaster doesn’t necessary work for everyone.</p>
<p>This leaves me with one conclusion. Bring ‘em on. The count is so large already, what’s the harm in another making its debut? With that said, we shine some light on <a href="http://www.wipeelist.com/">Wipee List</a>, a simpleton among others in the field.</p>
<p>Simple and Shareable</p>
<p>Though I can’t say I’m a fan of the name, its visual and technical delivery is decent enough that I’m resigned to accept that part of it. Account creation is simple and quick, requiring user name, a password and country specification. Once you get the confirmation email, you’re ready to go. Add items, edit them, check them off, delete them from view with an easy drag-and-drop motion. If you&#8217;d like to share your list, you may.</p>
<p>In addition to the present set of options, the developers plan to allow users to customize the style of their lists, and they’ll be launching AIR- and iPhone-compatible applications as well as an API for enhanced utility.</p>
<p>A Dinghy in a Sea of Yachts (and Lots More Dinghies)</p>
<p>For such young public release, the creators have done the unusual and stamped Wipee List with a 1.0 label sans any beta designation, which may seem a bit premature to some users given the rundown of improvements and extensions planned. But the job so far is a fairly decent one. If <a href="http://mashable.com/2008/11/05/remember-the-milk-iphone/">Remember The Milk</a> or 37signals’ <a href="http://mashable.com/2008/01/08/20-websites-optimized-for-the-iphone/">Ta-da List</a> or Todoist aren’t your thing, perhaps this one will suit your better.</p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2007/10/30/seekler-alpha/">Sneak Peek: Seekler Alpha</a><a href="http://mashable.com/2007/09/11/listphile-collaborative-list-directory/">Listphile: Collaborative List Directory</a><a href="http://mashable.com/2007/05/18/aol-gadget/">AOL To Launch Silverlight-Based Gadget</a><a href="http://mashable.com/2007/12/26/fast-company-mashable/">Fast Company Names Mashable One of the &#8220;Bigs of the Blogs&#8221;</a><a href="http://mashable.com/2007/09/20/google-founders-crack-the-top-5-richest-americans/">Google founders crack the top 5 richest Americans</a><a href="http://mashable.com/2007/10/19/microsoft-labs-listas/">Microsoft Labs Previews Listas.  To Make Lists.</a><a href="http://mashable.com/2007/08/07/google-docs-api/">Google Docs API</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/11/wipee.png">Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/U74ZmwBDEEE/">Mashable!</a>  
<p>There’s social networking of the MySpace and Facebook variety, and then there’s social networking of the premium, “classy,” “sophisticated,” “not-for-everyone” kind that carries a price to join. The latter formula is what <a href="http://www.mint11.com/">Mint 11</a> is proposing.</p>
<p>Something tells me that this might not work out very well as a business. Unless the membership is pretty loaded, in which case it might be just fine.</p>
<p>Admission is a Bargain, But the Devil is in the Details</p>
<p>You don’t have to be laden with cash to join, mind you, seeing as its monthly membership runs a mere $10.00. But invitations to “posh private parties, celebrity concerts &amp; shows in top destinations such as New York, Miami, and The Bahamas” will only take you so far. If you truly want to keep up with the Joneses, I imagine your billfold is going to have to be pretty thick-sized.</p>
<p>But hey, if the promise of an exclusive network of just “thousands” of users and VIP access to gatherings that play host to “celebrities and the world’s elite” grabs your interest, there’s a registration form ready for entry. Wine tastings, private cruises, the “hottest nightclubs,” and weekend getaways are all on the menu, awaiting your perusal. Store discounts, too, apparently.</p>
<p>For the record, payments and networking aren’t a fresh formula by any means. The entrepreneur-friendly <a href="http://mashable.com/2008/06/26/efactor/">E.Factor</a> has a premium aspect to it. And the model photography service <a href="http://mashable.com/2008/05/10/still-in-beta-zivity-nets-napster-co-founder-jordan-ritter-for-cto-spot/">Zivity</a> carries precisely the same subscription cost as Mint 11. Plus, there’s been plenty of discussion had about the pros and cons associated with a potential shift of, say, a <a href="http://mashable.com/2008/11/07/linkedin-events/">LinkedIn</a> or <a href="http://mashable.com/tag/facebook/">Facebook</a> to a member-financed paradigm. After all, social networking services have become regarded as applications and developer platforms, and there’s a considerable amount of paid-for webware currently in play. For some businesses it’s simply a given that advertising can’t be the sole revenue driver.</p>
<p>Success is Anybody&#8217;s Guess</p>
<p>But there’s the active part of Mint 11 that only leaves me thinking, “really?” So we’ll see what comes of it. I’m not bullish about it, yet there’s enough silent wealth out there that may just make it a sustainable pursuit. It’s a toss-up, and fairly adventurous one, you might say.</p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2008/08/18/mint-redesign/">Mint.com Launches Redesign with New Financial Resources and Educational Tools</a><a href="http://mashable.com/2007/09/18/mintcom/">Mint.com Offers Web-based Financial Tracking Tools</a><a href="http://mashable.com/2008/10/14/mint-public/">Personal Finance Site Mint Opens to The Public With New Features</a><a href="http://mashable.com/2008/09/18/billshrink-credit-card-management/">BillShrink Wants to Help You Manage Your Credit Cards</a><a href="http://mashable.com/2008/04/15/twiistup-4-showoff-annoucement/">Get Ready for Twiistup 4: Pete Cashmore is on the Showoff Selection Panel</a><a href="http://mashable.com/2007/10/16/invites-october-16/">Web 2.0 Invites for October 16th, 2007</a><a href="http://mashable.com/2007/10/22/web-invites-october-22/">Web 2.0 Invites for October 22nd, 2007</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/11/mint.png">
</p>
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		</item>
		<item>
		<title>@kevinscold is Funny…Is It Legal?</title>
		<link>http://www.techaddress.com/2008/11/12/kevinscold-is-funny%e2%80%a6is-it-legal/</link>
		<comments>http://www.techaddress.com/2008/11/12/kevinscold-is-funny%e2%80%a6is-it-legal/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 03:32:56 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category></category>

		<category>free speech</category>

		<category>kevin rose</category>

		<category>Celebrities</category>

		<category>Web apps</category>

		<category>Opinion</category>

		<category>lori drew</category>

		<category>megan meier</category>

		<category>Political</category>

		<guid isPermaLink="false">http://www.techaddress.com/2008/11/12/kevinscold-is-funny%e2%80%a6is-it-legal/</guid>
		<description><![CDATA[Source:Mashable!  
If California prosecutors have their way, Digg founder Kevin Rose could easily be found guilty of felony computer hacking for widely-reported actions he took yesterday.
Rose set up a Twitter account yesterday pretending to be his cold, which amazingly accrued during the previous 24 hours over 787 followers:
@kevinscold: hanging out w/@kevinrose, making his head [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/S10RhLH2d4A/">Mashable!</a>  
<p>If California prosecutors have their way, Digg founder Kevin Rose could easily be found guilty of felony computer hacking for widely-reported actions he took yesterday.</p>
<p>Rose set up a Twitter account yesterday pretending to be his cold, which amazingly accrued during the previous 24 hours over 787 followers:</p>
<p>@<a href="http://twitter.com/kevinscold">kevinscold</a>: hanging out w/@<a href="http://twitter.com/kevinrose">kevinrose</a>, making his head hurt and nose stuffed up&#8230; hopefully he&#8217;ll take me to @<a href="http://twitter.com/digg">digg</a> tomorrow.</p>
<p>Funny, but is it legal?  As both we and Techdirt&#8217;s Mike Masnick have explained over the last few month, a very dangerous precedent is being set in the trial of Lori Drew in the aftermath of teenage Megan Meier&#8217;s cyberbullying and subsequent suicide. Kevin&#8217;s actions in creating a fake Twitter profile for his recent cold mirror the actions Lori Drew is being accused of doing on MySpace.</p>
<p>Back in May <a href="http://mashable.com/2008/05/15/cyber-bullying/">I noted what a stretch it was</a> to call the act of creating a fake profile on MySpace &#8220;accessing a protected system.&#8221;</p>
<p> </p>
<p>Only in the biggest stretch in the sense of the word can you call MySpace a protected system, especially when what all Drew did was click on a very prominent sign-up button, and then enter false information for the personal data.</p>
<p>Mike Massnick <a href="http://techdirt.com/articles/20081110/1949452793.shtml">noted that developments have occurred</a> in the case yesterday:</p>
<p>While the judge in the case decided <a href="http://techdirt.com/articles/20080904/2301442174.shtml">not to dismiss</a> the case, he apparently has decided that <a href="http://www.theglobeandmail.com/servlet/story/RTGAM.20081110.wgtmyspace1110/BNStory/Technology/?page=rss&amp;id=RTGAM.20081110.wgtmyspace1110">evidence of Meier&#8217;s suicide will not be allowed in the case</a>. This, at least, is a good decision. The lawsuit itself has nothing to do with the suicide, and allowing it to be used in front of a jury would likely lead to the same emotional response that resulted in the original charges being filed. Of course, with the case getting so much widespread publicity, you&#8217;d have to imagine that many jury members will already be familiar with what happened in the case.</p>
<p><a href="http://mashable.com/wp-content/uploads/2008/11/thbrkn.jpg"></a>The fact that so many potential jurors will already be familiar with the story is exactly the problem with the judge deciding to let stand the case, despite the strong reasons for dismissal. This means that even though said jurors will likely be instructed not to take the mitigating circumstances of Megan&#8217;s death into consideration, they will.</p>
<p>This will set an unfortunate precedent for the future. It&#8217;s important to note that Lori isn&#8217;t being prosecuted for what she did with the fake MySpace profile, only that she set one up.</p>
<p>I don&#8217;t think that realistically those of us that set up a joke profile like Kevin&#8217;s can expect prosecution for every frivolous act. On the other hand, it does set up the dangerous situation in which we&#8217;re all liable for criminal prosecution at any moment. By making innocuous actions criminal, it completely devalues and blinds law enforcement to actual online criminal behavior.</p>
<p>In an age where anyone&#8217;s free speech becomes illegal, only unpopular speech will be prosecuted. In other words - was harassing a young woman and taunting her to the levels of extreme emotional distress immoral and wrong? You&#8217;d be hard pressed to find someone to say no to that. Does that mean that the law should be perverted so that she can face justice by way of the legal system? I say no - the cost to all of us is simply too great.</p>
<p>We&#8217;ve all created fake profiles similar to what Kevin did yesterday, and if Lori Drew&#8217;s prosecutors have their way, we could all see headlines like the one above with our names in Kevin&#8217;s spot, and the convictions will be a lot more easy for prosecutors to achieve.</p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2007/11/28/kevin-rose-mobile-web-next-big-thing/">Kevin Rose: Mobile Web Is The Next Big Thing</a><a href="http://mashable.com/2007/06/22/diggers-revolt-over-new-comment-system-resolved/">Diggers Revolt Over New Comment System (Resolved?)</a><a href="http://mashable.com/2006/01/26/ya-digg-yahoo-buying-digg-allegedly/">YA DIGG?  Yahoo Buying Digg, Allegedly</a><a href="http://mashable.com/2008/02/21/digg-town-hall/">UStream to Play Host to Digg Townhall</a><a href="http://mashable.com/2008/01/23/linkedin-london/">LinkedIn Opens Office in London</a><a href="http://mashable.com/2007/08/02/slashdot-firehose/">Firehose: Slashdot Launches Digg Clone</a><a href="http://mashable.com/2008/01/02/whiskipedia-where-alcoholics-go-to-know/">Whiskipedia - Where Alcoholics Go To Know</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/04/crimeblotter-small.jpg">
</p>
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		</item>
		<item>
		<title>What’s Your Favorite Celebrity/Gossip Site?</title>
		<link>http://www.techaddress.com/2008/11/12/what%e2%80%99s-your-favorite-celebritygossip-site/</link>
		<comments>http://www.techaddress.com/2008/11/12/what%e2%80%99s-your-favorite-celebritygossip-site/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 23:37:18 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category>web</category>

		<category>mashable</category>

		<category>Tmz</category>

		<category>Gossip</category>

		<category>Celebrities</category>

		<category>Perez Hilton</category>

		<category>celebrity</category>

		<category>open web awards</category>

		<category>owa</category>

		<category>Nick Lachey</category>

		<guid isPermaLink="false">http://www.techaddress.com/2008/11/12/what%e2%80%99s-your-favorite-celebritygossip-site/</guid>
		<description><![CDATA[Source:Mashable!  
This article is part of the Open Web Awards, an open, international contest for the best websites and services.
As much as we appreciate you reading Mashable, we realize you probably spend at least a little bit of time perusing some of the celebrity gossip blogs.  And if you’re really obsessed, you might [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/xXhESXp406w/">Mashable!</a>  
<p><a href="http://mashable.com/openwebawards"></a>This article is part of the <a href="http://mashable.com/openwebawards">Open Web Awards</a>, an open, international contest for the best websites and services.</p>
<p>As much as we appreciate you reading Mashable, we realize you probably spend at least a little bit of time perusing some of the <a href="http://mashable.com/2008/06/12/celebrity-gossip/">celebrity gossip</a> blogs.  And if you’re really obsessed, you might even read <a href="http://mashable.com/2008/07/03/celebrity-bloggers/">blogs maintained by actual celebrities</a>, or participate in a <a href="http://mashable.com/2008/06/11/celebrity-social-networks/">celebrity’s social network</a> (just not <a href="http://mashable.com/2006/08/17/nick-lacheys-celebrity-social-network-flop-or-yfly/">Nick Lachey’s</a>, we hope).</p>
<p>Some of these outfits have turned into mainstream media operations, with things like <a href="http://mashable.com/2007/09/10/tmz-tv">TMZ&#8217;s syndicated TV show</a> and <a href="http://mashable.com/2008/02/27/myspace-tmz/">Perez Hilton</a> himself making regular appearances on MTV and VH1.  Who does the best job of serving your celebrity gossip fix?  Nominate your favorite using the widget below:</p>
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<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2007/10/10/cbs-dotspotter/">CBS Acquires Gossip Digg Clone for $10M</a><a href="http://mashable.com/2008/08/05/hot-or-not-gossip/">HOT or NOT Moves into Celebrity Gossip with New Site</a><a href="http://mashable.com/2008/06/03/celebuzz-celebrity-focused-social-network/">Celebuzz Confirms Apocalypse is Upon Us with Celeb-Focused Social Network</a><a href="http://mashable.com/2007/06/21/widgetbox-launches-gossip-widget-collection-for-bebo/">Widgetbox Launches Gossip Widget Collection for Bebo</a><a href="http://mashable.com/2008/09/24/hot-or-not-updates/">HOT or NOT Launches New Celebrity-Focused Features</a><a href="http://mashable.com/2008/02/27/myspace-tmz/">MySpace and TMZ: Now This Makes Sense</a><a href="http://mashable.com/2008/06/11/tmz-celebrity-gossip-mobile/">Get Your Celebrity Gossip To-Go: TMZ Now on AOL Mobile</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/11/owa-253x53.jpg">
</p>
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		<item>
		<title>@Al_Gore is the Real Al Gore</title>
		<link>http://www.techaddress.com/2008/11/07/al_gore-is-the-real-al-gore/</link>
		<comments>http://www.techaddress.com/2008/11/07/al_gore-is-the-real-al-gore/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 09:30:06 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category>kevin rose</category>

		<category>twitter</category>

		<category>Celebrities</category>

		<category>Al Gore</category>

		<category>Web apps</category>

		<category>Current</category>

		<category>Opinion</category>

		<category>Political</category>

		<category>digg dialog</category>

		<guid isPermaLink="false">http://www.techaddress.com/2008/11/07/al_gore-is-the-real-al-gore/</guid>
		<description><![CDATA[Source:Mashable!  
Last night we wondered if the Twitter users @theREALalgore was in fact the real Al Gore. The concensus of the commentors seems to be that there was no way in heck that it was, and that was further confirmed today by what appears to be the officially sanctioned real Al Gore Twitter account [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/2sXMQxZ8Rt0/">Mashable!</a>  
<p>Last night we wondered if the Twitter users @theREALalgore was in fact the real Al Gore. The concensus of the commentors seems to be that there was no way in heck that it was, and that was further confirmed today by what appears to be the officially sanctioned real Al Gore Twitter account over at @<a href="http://twitter.com/al_gore">al_gore</a>.</p>
<p><a href="http://mashable.com/2008/11/06/therealalgore/#comment-1120974">First noticed</a> by Mashable commentor <a href="http://twitter.com/josephmorin">Joseph Morin</a>, the account seems to have been launched shortly after his with Kevin Rose on the <a href="http://current.com/digg">Digg Dialog</a>. While it&#8217;s certainly taken him a lot longer than the next day turnaround <a href="http://mashable.com/2008/09/26/al-gore-twitter/">he promised back in September</a>, he&#8217;s on now and posting links to his blog and general goings on.</p>
<p>He&#8217;s definitely accrued a boatload of followers in his first day on Twitter. As I&#8217;m writing this, he&#8217;s up to almost 5,500 followers, though the only follower he&#8217;s reciprocated for so far is the corporate Current account.</p>
<p>It&#8217;s fairly hard to tell at this point if Gore is going to follow suit with many his fellow political tweeters and have interns and staffers handle the account or if he&#8217;s going to handle it himself - the current tweets on the account don&#8217;t give much indication either way.</p>
<p><a href="http://mashable.com/wp-content/uploads/2008/11/al_gore_twitter_account.jpg"></a></p>
<p>While I doubt we&#8217;ll see anything as salacious <a href="http://valleywag.com/5056131/al-gores-twitter-account-still-a-secret">as what Valleywag suggests</a> should he handle the account himself, it would be interesting for folks on either side of the political spectrum to get a peek inside the general goings on of the former vice-president. While he certainly is going to attract a following as is, I know folks on the other side of the fence like me aren&#8217;t particularly interested in subscribing to a bland propaganda channel.</p>
<p>If I know there&#8217;s a person behind the words, rather than a vetted and edited 140 character description of some link he wants to pimp, I&#8217;m more likely to pay attention, and that&#8217;s sort of the point of social media in general, and Twitter in particular. If there&#8217;s anyone from the political sphere who could understand that, it should be Al Gore.</p>
<p>Here&#8217;s hoping he does.</p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2008/09/26/al-gore-twitter/">Al Gore: &#8220;I&#8217;ll Be on Twitter By Tomorrow&#8221;</a><a href="http://mashable.com/2008/01/28/gores-current-goes-ipo/">Gore&#8217;s Current Goes IPO</a><a href="http://mashable.com/2008/11/06/therealalgore/">Is @theRealAlGore the Real Al Gore?</a><a href="http://mashable.com/2007/09/17/myspaces-tom-awards-al-gores-emmy/">MySpace&#8217;s Tom Awards Al Gore&#8217;s Emmy</a><a href="http://mashable.com/2007/10/12/google-moveon/">Wow: Google Blocking Anti-MoveOn.org Ads?</a><a href="http://mashable.com/2007/10/14/blog-action-day/">Join Blog Action Day, Get a Nobel Peace Prize</a><a href="http://mashable.com/2007/10/24/zillow-era/">Zillow Gets First Official Real Estate Listings through ERA</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/09/gorepete1.png">
</p>
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		<title>Is @theRealAlGore the Real Al Gore?</title>
		<link>http://www.techaddress.com/2008/11/06/is-therealalgore-the-real-al-gore/</link>
		<comments>http://www.techaddress.com/2008/11/06/is-therealalgore-the-real-al-gore/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 09:31:15 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category>twitter</category>

		<category>Celebrities</category>

		<category>Al Gore</category>

		<category>Web apps</category>

		<category>Opinion</category>

		<category>Political</category>

		<category>an inconvenient tweet</category>

		<guid isPermaLink="false">http://www.techaddress.com/2008/11/06/is-therealalgore-the-real-al-gore/</guid>
		<description><![CDATA[Source:Mashable!  
I and just about everyone on the so-called tech blogosphere&#8217;s A-List just got the follow notice on Twitter that Al Gore, the so-called inventor of the Internet, had finally decided to tweet as promised.
The account looks real enough - the naming scheme follows a lot of celebrity tweeters&#8217; styles (theREALdvorak, theREALbritney, etc). The [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/lsNoINZwmSA/">Mashable!</a>  
<p>I and just about everyone on the so-called tech blogosphere&#8217;s A-List just got the follow notice on Twitter that Al Gore, the so-called inventor of the Internet, had finally decided to <a href="http://mashable.com/2008/09/26/al-gore-twitter/">tweet as promised</a>.</p>
<p>The account looks real enough - the naming scheme follows a lot of celebrity tweeters&#8217; styles (theREALdvorak, theREALbritney, etc). The website linked to the account even looked official enough, with prominent logos and links to all of Al Gore&#8217;s various ventures and projects.</p>
<p>Something about it all set off my hoax-o-meter, though, so I decided to do a bit of late night investigation.</p>
<p>The first thing that caught my eye is that the list of followers reads like a who&#8217;s who of the A-List. It starts with the Twitter staff like @ev and @biz, and works it&#8217;s way down to folks like @laughingsquid, @xenijardin and @scobleizer. Combine that with the fact that the follower/followed ratio is something like 102/1600, it&#8217;s obvious that there&#8217;s an adding bot involved here (or an intern with a very sore clicking finger).</p>
<p><a href="http://mashable.com/wp-content/uploads/2008/11/aninconvenienttwitter.png"></a></p>
<p><a href="http://mashable.com/wp-content/uploads/2008/11/aninconvenienttwitter.png"></a>The first two tweets were a little suspect, too. The first one says: &#8220;invented a new blog @ www.aninconvenientblog.org&#8221;, and the second tweet says: &#8220;world&#8217;s first blog post&#8230;http://tinyurl.com/65ezrt.&#8221; I&#8217;ve never met Al Gore, but I can&#8217;t imagine him playing on his widely known faux pas in such a cavalier manner.</p>
<p>Both links bring you to <a href="http://www.aninconvenientblog.org/2008/11/05/hope-is-a-renewable-resource/">a blog post</a> where Al Gore is supposedly congratulating President-Elect Obama on his big win, and alluding to Al Gore&#8217;s role in the new administration:</p>
<p> </p>
<p>As many of you know, I am good friends with Barack. I called him earlier today to congratulate him on his victory over Senator John McCain.</p>
<p>I look forward to serving in the Obama administration and while I cannot yet reveal what my exact role will be, I can assure you that President-Elect Obama and I are eager to get started building a new world. One that is green and sustainable.</p>
<p> </p>
<p>I took <a href="http://who.godaddy.com/WhoIs.aspx?domain=aninconvenientblog.org&amp;prog_id=godaddy">a look at the DNS records</a>, but they provided no real clues (only more questions). The DNS information was protected by a standard anonymizing service out of Canada.</p>
<p>I did an informal poll of a few folks who were chatting with me via IM at time the Twitter notification came in. All of them had just recieved an identical invite, and all of them responded pretty uniformly, along the lines that it appeared to be an expertly done forgery.</p>
<p>My best guess would have to be that this is a fakery, perhaps with the motive of tricking some journalists into speculating whether or not Al Gore will be involved with Obama&#8217;s ecology initiatives. I could be wrong, though - if you have evidence to the contrary (or even more solid evidence to prove it is a fakery), please contribute it via the comments below.</p>
<p><img src="http://mashable.com/wp-content/uploads/2008/09/gorepete1.png">
</p>
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		<title>President-Elect Obama: Looking Back as We Move Forward</title>
		<link>http://www.techaddress.com/2008/11/05/president-elect-obama-looking-back-as-we-move-forward/</link>
		<comments>http://www.techaddress.com/2008/11/05/president-elect-obama-looking-back-as-we-move-forward/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 07:30:49 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category>News</category>

		<category>barack obama</category>

		<category>Celebrities</category>

		<category>Lists</category>

		<category>Opinion</category>

		<category>Political</category>

		<guid isPermaLink="false">http://www.techaddress.com/2008/11/05/president-elect-obama-looking-back-as-we-move-forward/</guid>
		<description><![CDATA[Source:Mashable!  
All three major cable news networks have now called the election for Barack Obama. As a way to celebrate the new president&#8217;s ascencion (yes, even I&#8217;m capable of doing that), I figured it might be worth it to look back over the last couple of years at Mashable as we&#8217;ve been covering the [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/pj2gbLBmx5A/">Mashable!</a>  
<p>All three major cable news networks have now called the election for Barack Obama. As a way to celebrate the new president&#8217;s ascencion (yes, even I&#8217;m capable of doing that), I figured it might be worth it to look back over the last couple of years at Mashable as we&#8217;ve been covering the soon-to-be President-Elect and his frequent intersections with our areas of coverage.</p>
<p>The junior senator from Illinois is by far one of the most often talked about politicians from any country in the web world. Just about every mainstream pundit on the Old Tee Vee tonight made mention of the fact that this is the first &#8220;two screen&#8221; election (in reference to the computer screen and the TV screen), and Republican operative <a href="http://feeds.feedburner.com/~r/PatrickRuffini/~3/441832112/the-first-internet-election">Patrick Ruffini pointed to a quote</a> from John McCain&#8217;s chief campaign strategist Steve Schmidt regarding Barack Obama&#8217;s online efforts:</p>
<p>“It was a profound leap forward technologically,” Mr. Schmidt added. “Republicans will have to figure out how to compete with this in order to become competitive again at a national level and in House and Senate races.”</p>
<p>That first foray online was <a href="http://mashable.com/2007/02/11/barack-obama/">chronicled by Pete</a> back in February of 2007 with the launch of MyBarackObama.com:</p>
<p>It’s probably fair to say that the Democrats will benefit most from political campaigning on the web: the younger demographic on social networks tends to learn to the left, or so we’re told&#8230; it’s 100 times better than anything offering by Hillary Clinton or John Edwards. Barack is also more suited to the age of celebrity, wall-to-wall TV news and YouTube addiction: he’s more charismatic than the other candidates, and comes across better in video clips.</p>
<p>When YouTube&#8217;s YouChoose political channel started filling out with content in March &#8216;07, Barack Obama was the first to show signs that he&#8217;d be a runaway hit online, <a href="http://mashable.com/2007/02/11/barack-obama/">again noticed by Pete</a>:</p>
<p>Does Barack Obama have a shot at the White House? If you follow YouTube and other social sites, you’d have good reason to believe he does&#8230;what’s staggering here is how Barack Obama seems to be out pacing the other candidates by a mile: he’s racked up 71,817 views on the Obama channel, compared to 23,746 for Edwards and 22,596 for Clinton - the others have achieved a fraction of that.</p>
<p>Throughout the summer of 2007, Obama continued to make waves online by<a href="http://mashable.com/2007/07/18/obama-myspace-state-profiles/"> launching unique campaign profiles</a> for each state he campaigned in on MySpace, <a href="http://mashable.com/2007/08/06/giuliani-supports-obama/">winning the support of Republican presidential nominee Rudy Guiliani&#8217;s daughter</a> on Facebook, and <a href="http://mashable.com/2007/09/14/obama-linkedin-qa/">participating in an open dialog via LinkedIn&#8217;s Q&amp;A sessions</a> (where he solicited the advice of technology business leaders).</p>
<p>Not all the press here at Mashable was positive. A month or so after I joined on (the timing is purely coincidental, I&#8217;m sure), <a href="http://mashable.com/2007/10/19/ebay-charity-record/">Obama was involved in a record setting eBay charity auction</a>:</p>
<p>Catherine England, an eBay spokeswoman, said the winning bid on Rush Limbaugh’s auction set a record for the most expensive item ever sold for charity on the site. The item in question was a letter from Democratic senators, including Senate Majority Leader <a href="http://reid.senate.gov/">Harry Reid</a>, blasting Limbaugh for using the phrase “phony soldiers” on the air. The <a href="http://cgi.ebay.com/Original-Harry-Reid%2FRush-Limbaugh-Smear-Letter_W0QQitemZ260170172469QQcmdZViewItem">letter sold Friday</a> for $2.1 million.</p>
<p>“It is unconscionable that Mr. Limbaugh would criticize them for exercising the fundamentally American right to free speech,” the letter read, also signed by Presidential candidates Hillary Clinton, Barack Obama, and Chris Dodd. Limbaugh denied the allegations levied by the letter, saying the quotes were taken out of context.</p>
<p>The incident, much like the unsavory conflict by which Obama wrested control of his MySpace profile, created barely a bump in the road for the Obama viral marketing machine. In the <a href="http://mashable.com/2008/01/03/iowa-caucus-results/">wake of his Super Tuesday wins</a>, one of Obama&#8217;s acceptance speeches inspired former Black Eyed Peas artist will.i.am to remix it into the fastest spreading viral video in history.<a href="http://mashable.com/2008/02/06/will-i-am-podcast/"> I spoke with Will on the Mashable Conversations podcast</a> a day or two after the video spread:</p>
<p>At some point around the time of the primaries, Obama&#8217;s name showing up in the news became less of a novelty and more of an SEO play. The number of articles, lists and editorials here at Mashable as well as anywhere else you look in the blogosphere during that time simply ballooned.</p>
<p>One of the more popular topics that first started bubbling up as a meme was the idea that Barack Obama pledged to select a national CTO. This was a topic I touched on here at Mashable <a href="http://mashable.com/2008/11/03/techpresident/">as recently as yesterday</a>, but it <a href="http://mashable.com/2008/08/22/do-we-really-need-a-national-cto/">first started gaining steam in August</a> when Dave Winer was suggested by Duncan Riley and Robert Scoble as the perfect candidate for an American National CTO.</p>
<p>A day later, the Obama campaign announced a name not for CTO, <a href="http://mashable.com/2008/08/23/obiden/">but for Vice-President</a>. The manner in which they had intended to announce was groundbreaking in its novelty - via SMS. In what ended up <a href="http://mashable.com/2008/08/23/obama-sms/">being a bait-and-switch move</a>, the candidacy of Joe Biden for veep was leaked to the press, and the millions who signed up for the SMS alert had given over their names to be marketed to without gaining that &#8220;insidery scoop&#8221; in return.</p>
<p>As the election drew to a close, it became clear that while online content may not be a sure-fire indicator of a meatspace winner (anyone remember Ron Paul at this point?), <a href="http://mashable.com/2008/10/28/obama-dominates-content-sharing-as-election-approaches/">Barack Obama was looking like he would be the winner</a>. Several of us here at Mashable followed the election night coverage online both<a href="http://mashable.com/2008/11/04/election-day-2008-photos/"> in imagery</a> and <a href="http://mashable.com/2008/11/04/election-twitter/">raw numbers</a>, all culminating with Barack Obama a few hours ago giving his acceptance speech broadcast <a href="http://mashable.com/2008/11/04/barack-obama-president/">live via his UStream channel</a>.</p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2008/11/04/barack-obama-president/">Senator Barack Obama&#8217;s Presidential Acceptance Speech</a><a href="http://mashable.com/2007/09/14/obama-linkedin-qa/">Obama Plays to Start-Ups with LinkedIn&#8217;s Q&#38;A Series</a><a href="http://mashable.com/2007/09/06/neilsen-presidential-obama/">Nielsen Study Puts Obama on Top for Presidential Candidate Support</a><a href="http://mashable.com/2007/09/11/obama-linkedin/">Obama on LinkedIn</a><a href="http://mashable.com/2007/08/16/sifry-technorati/">David Sifry Out as Technorati CEO, 8 Staff Too</a><a href="http://mashable.com/2007/03/06/on-youtube-youchoose-obama/">On YouTube, YouChoose Obama</a><a href="http://mashable.com/2007/07/03/technorati-tantek/">Technorati Loses Two Team Members</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/10/electionballoons.gif">
</p>
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		<title>What I Learned From Robert Scoble About How to Become Internet Famous</title>
		<link>http://www.techaddress.com/2008/11/03/what-i-learned-from-robert-scoble-about-how-to-become-internet-famous/</link>
		<comments>http://www.techaddress.com/2008/11/03/what-i-learned-from-robert-scoble-about-how-to-become-internet-famous/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 19:33:20 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category>web</category>

		<category>Robert Scoble</category>

		<category>Celebrities</category>

		<category>Lists</category>

		<category>Opinion</category>

		<category>how to</category>

		<category>celebrity</category>

		<category>famous</category>

		<guid isPermaLink="false">http://www.techaddress.com/2008/11/03/what-i-learned-from-robert-scoble-about-how-to-become-internet-famous/</guid>
		<description><![CDATA[Source:Mashable!  
Andrew Warner is an Internet entrepreneur and the founder of Mixergy.com.
I&#8217;ve interviewed Robert Scoble several times about how to become Internet famous because I&#8217;m dying to get some fame. I know it&#8217;s not the kind of thing I&#8217;m supposed to admit, but I&#8217;ve noticed that people who are better known have an easier [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/xyDtLPufL9Q/">Mashable!</a>  
<p>Andrew Warner is an Internet entrepreneur and the founder of <a href="http://www.mixergy.com">Mixergy.com</a>.</p>
<p>I&#8217;ve interviewed Robert Scoble several times about how to become Internet famous because I&#8217;m dying to get some fame. I know it&#8217;s not the kind of thing I&#8217;m supposed to admit, but I&#8217;ve noticed that people who are better known have an easier time launching and growing projects.</p>
<p>Scoble is one of <a href="http://www.forbes.com/2007/01/23/web-celeb-25-tech-media_cx_de_06webceleb_0123top_slides_10.html">Forbes&#8217; 10 biggest Web celebrities</a>, but he&#8217;s also ultra-patient, so he indulged my quest. Here&#8217;s what he taught me:</p>
<p>Attack Where There isn&#8217;t a King</p>
<p>Web 2.0 already has its big names. Why waste time fighting them for dominance? </p>
<p>Scoble told me to notice how big <a href="http://garyvaynerchuk.com/">Gary Vaynerchuk</a> became by going after wine, an industry that didn&#8217;t have an online celebrity until he got there. “If I started out today,” he said, “I think I would follow Gary Vaynerchuk of Wine Library TV.”</p>
<p>Follow the 15 Reader Rule</p>
<p>Building a reputation takes time. So you have to focus on a subject that you’re passionate enough about to keep pursuing, even when hardly anyone else notices. “Passion,” he told me, “will keep you going after you figure out you only have 15 readers.” </p>
<p>Get With REAL Celebrities</p>
<p>I think Hollywood is a big waste of time, but I can&#8217;t deny that movie stars are the real celebrities. Scoble told me to find ways to connect with them. I&#8217;ve interviewed several Internet CEOs who told me their traffic jumped just by featuring movie stars.</p>
<p>“Mix in celebrities from movies with the technology,” he told me, when I insisted that I’m obsessed with interviewing Internet success stories.</p>
<p>Start the Avalanche</p>
<p>I wake up every morning wanting to take over the world. Scoble suggested I take a step back and dominate one small niche first, then another and another until I start my avalanche.</p>
<p>“All avalanches start with one snowflake,” he said.</p>
<p>Keep Producing</p>
<p>I got to know about Scoble because I kept seeing him online. That&#8217;s part of his plan. He keeps producing content so that he stays on top of Google’s search results and stays connected to his readers. I&#8217;ve watched him pull out his iPhone between conversations and add content to FriendFeed, Twitter and other sites.</p>
<p>His biggest message to me was: &#8220;Publish a lot, because this is a Google world.&#8221;</p>
<p>.</p>
<p>Do you have any suggestions for how to become Internet famous? Add them to the comments.</p>
<p>Andrew Warner&#8217;s last internet company was a big stinking failure and he had to shut it down. To keep from having a company collapse again, he&#8217;s interviewing as many Internet successes as he can. You can hear his interviews on <a href="http://www.mixergy.com">Mixergy</a>.</p>
<p>Image via <a href="http://en.wikipedia.org/wiki/Robert_Scoble">Wikipedia</a></p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2008/06/03/meet-magnifys-new-mascot-at-internet-week-ny-and-some-internet-famous/">Meet Magnify&#8217;s New Mascot at Internet Week NY (And Some Internet Famous)</a><a href="http://mashable.com/2007/05/18/little-loca-cw-net/">Little Loca Gets a Real TV Gig</a><a href="http://mashable.com/2007/10/03/ebay-exec-internet-tax-ban/">eBay Exec Warns Against Internet Taxes</a><a href="http://mashable.com/2007/09/20/mashable-fbfactory-facebook/">Our Second Facebook App is Here!</a><a href="http://mashable.com/2008/09/20/internet-marriage/">How to Say Marry Me for All the Web to See</a><a href="http://mashable.com/2008/07/24/music-tax-cocaine/">Music Tax: Because Cocaine Doesn&#8217;t Buy Itself</a><a href="http://mashable.com/2007/10/31/internet-brands-ipo/">Internet Brands Looking for $45M with IPO</a></p>
<p><img src="http://mashable.com/wp-content/uploads/2008/11/225px-robert_scoble_cropped.jpg">
</p>
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		</item>
		<item>
		<title>Coolspotters Puts Celebrity Fashion on Display &#124; The Startup Review</title>
		<link>http://www.techaddress.com/2008/10/23/coolspotters-puts-celebrity-fashion-on-display-the-startup-review/</link>
		<comments>http://www.techaddress.com/2008/10/23/coolspotters-puts-celebrity-fashion-on-display-the-startup-review/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 18:37:50 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category>search</category>

		<category>web</category>

		<category>shopping</category>

		<category>Celebrities</category>

		<category>Fashion</category>

		<category>StartupReview</category>

		<category>coolspotters</category>

		<category>celebrity</category>

		<category>clothing</category>

		<category>products</category>

		<guid isPermaLink="false">http://www.techaddress.com/2008/10/23/coolspotters-puts-celebrity-fashion-on-display-the-startup-review/</guid>
		<description><![CDATA[Source:Mashable!  
Gmail’s mobile application is getting a useful upgrade today.  You can now compose and send emails when in a low/no coverage area and have them automatically delivered in the background when you regain a signal.  While this is essentially the same way that offline email works on Blackberries (my device of [...]]]></description>
					<content:encoded><![CDATA[<p>Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/4WhwXkq2xZQ/">Mashable!</a>  
<p>Gmail’s mobile application is getting a useful upgrade today.  You can now compose and send emails when in a low/no coverage area and have them automatically delivered in the background when you regain a signal.  While this is essentially the same way that offline email works on Blackberries (my device of choice) – which can already be tied to your Gmail account – the new <a href="http://m.google.com/mail">Gmail for Mobile</a> will allow you to perform these functions on other handsets like the Nokia N95 and Sony Ericsson W910i.</p>
<p>Along with the offline support, Gmail has added a few <a href="http://googlemobile.blogspot.com/2008/10/introducing-gmail-for-mobile-20.html">other features</a>.  Most notable is the ability to switch between multiple Gmail/Google Apps accounts from the Gmail Mobile interface.  There are also shortcut keys for performing basic functions like jumping to the top or bottom of your mailbox, or undoing your last action.  </p>
<p>As a Google product manager explains in the brief demo below, the offline support is probably going to be most useful for users that bounce in and out of coverage when traveling: </p>
<p>&#8212;Related Articles at Mashable | All That&#8217;s New on the Web:<a href="http://mashable.com/2007/09/14/gmail-offline/">GMail on Your Desktop Yet?</a><a href="http://mashable.com/2008/10/10/zoho-offline-mobile/">Zoho Mail: Now With Offline and Mobile Support</a><a href="http://mashable.com/2007/09/24/gmail-mobile-gets-an-update/">Gmail Mobile Gets an Update</a><a href="http://mashable.com/2007/10/14/gmail-mobile-version-15/">Gmail Mobile Version 1.5 Not Lookin&#8217; So Good</a><a href="http://mashable.com/2007/10/23/gmail-phasing-in-imap/">GMail Phasing In IMAP</a><a href="http://mashable.com/2008/03/03/google-gears-mobile/">Google Gears Now Works on Mobiles</a><a href="http://mashable.com/2007/11/07/gmail-greasemonkey/">GMail Adding Greasemonkey Support?</a></p>
<p><img src="http://www.mashable.com/images/gmailnew.PNG">Source:<a href="http://feedproxy.google.com/~r/Mashable/~3/7wH3Uka9MMs/">Mashable!</a>  
<p>There has been a lot of talk over the last couple of weeks about two Twitter ranking tools, <a href="http://twitter.grader.com/">Twitter Grader</a> and <a href="http://twinfluence.com/">Twinfluence</a>. Any tool that measures the effectiveness of a Social Media site for a user is important to serious and casual users alike. The fact that there are now two tools presenting a user’s “ranking” in different ways is an indication of the efforts of Social Media to be taken seriously. </p>
<p>Tools that give an indication of the “influence” of a particular user are of use not only for users seeking authoritative users to follow, but for professional users seeking key “influencers” to work with. I decided to run an experiment with them both to see what actions affect your scores and what don’t and if affecting my scores actually did anything for me other than improve my own sense of self worth.</p>
<p>Twitter Grader and Twinfluence</p>
<p>Twitter Grader bases your score on the number of followers you have, the power of this network of followers, the pace of your updates, the completeness of your profile and “a few other factors.” Twinfluence gives you a slightly more sophisticated scoring, though I have found the system has a lag of about 24 hours.  Twinfluence breaks your Twitter ranking into Reach, Velocity, Social Capital &#38; Centralization:</p>
<p>• Reach measures the maximum number of people a particular Twitter could get a message to (basically your followers and their followers).</p>
<p>• Velocity measures the average of first order followers and second order followers added on a daily basis since you started your account.</p>
<p>• Social Capital measures the value of your followers network, e.g. how many followers do your followers have? </p>
<p>• Centralization measures how dependent your reach or ability to influence is on a small number of followers who have a large following.  E.g. If the bulk of your network is made up of 10 superstars each with thousands of followers, then you have a very centralized network and it is perceived by Twinfluence to be fragile because if one or more of those superstars stops following you, your reach collapses in direct proportion.</p>
<p>How they compare</p>
<p>The two systems agree on the first factor being measured. Twinfluence’s measure of Reach is the same as Grader’s first two factors - the number of followers you have and the influence of those followers.  After this, according to their descriptions they diverge.  Grader adds the completeness of your profile, which does not seem to be a factor in your Twinfluence ranking.  Grader measures the pace of your updates, Twinfluence doesn’t count that. Grader has a secret sauce, which may well contain some of the elements that Twinfluence is measuring as well.</p>
<p>At this point I can’t say which method I prefer most. Grader has the advantage of presenting a single grade, which makes it easy to see and take in, but I think some of their measures are great (profile completeness?). Twinfluence has some great metrics. I like Social Capital as a measure, but I find the site seems to have a lag that Grader doesn’t.</p>
<p>The experiment</p>
<p>Using these metrics I decided to see if I could affect my own score by trying different strategies.  As I already mentioned, simply shotgunning Twitter and following hundreds of people might give you a short term boost in your score, but eventually it will backfire.  </p>
<p>Why? Because it speaks directly to Social Capital. If by some chance you manage to attract followers who are highly ranked themselves but provide nothing but a stream of updates about your cat, the state of the coffee in your office and what you are going to eat for lunch, you are going to lose followers, and with them will go their followers and on both systems your ranking will diminish.</p>
<p>Analyzing top Twitter users</p>
<p>Just following the top 10, 20 or 50 Twitter users will lead you to similar problems. Here is an analysis of the top 5 Twitter users who have a score of 100 on grader right now:</p>
<p>• <a href="http://twitter.com/marsphoenix">MarsPhoenix</a> - Followers: 36,453 Following: 2</p>
<p>• <a href="http://twitter.com/Hodgman">Hodgman</a> - Followers: 12,306 Following: 40</p>
<p>• <a href="http://twitter.com/wilw">wilw</a> - Followers: 19,380 Following: 69</p>
<p>• <a href="http://twitter.com/Dooce">Dooce</a> - Followers: 17,771 Following: 60</p>
<p>• <a href="http://twitter.com/Timoreilly">Timoreilly</a> - Followers: 11,316 Following: 323 </p>
<p>See the pattern there? Yes, they all have more followers than they do followees.  So getting them to follow you and your adventures in cat training, coffee drinking and lunch eating is highly unlikely.</p>
<p>So how do you go about increasing your score?  Well, the answers are really simple:</p>
<p>• Be Passionate: Think about why you want to network in the first place. What is it that you want more of? Search for like-minded individuals and follow them. </p>
<p>• Share: Provide useful, timely information to your network. Remember, it also appears on the public timeline (unless you protect your posts), which will attract more followers. </p>
<p>• Ask: And you will receive.  Post questions, make them relevant of course - not “why is the sky blue?”</p>
<p>• Review: Check your network. Do you have spammers in there or people who aren’t contributing? Take them off your list of follows, unless of course they are your family and friends, in which case get them to read this post. </p>
<p>So, why would you care about improving your score?  You probably shouldn’t apart from the fun factor.  But by following the steps above, what you will find yourself with, in a very short space of time, is an amazing network that you can reach out to.  People that you can help and that can help you.  People that will provide you with a wealth of information and to whom you can pass along great information.  </p>
<p>Let’s face it, with all that is contained on the Internet, it is impossible for one person to monitor everything that is going on, but with a significant number of people reading, watching, listening and most importantly, sharing, it becomes a little easier to obtain the information that is important to you.</p>
<p>At the beginning of this week I had a score of 36/100 on Grader, as of the time of writing my score was 66.  </p>
<p>Simon Salt is CEO of marketing communications company <a href="http://www.theincslingers.com/">the IncSlingers</a>. He writes daily at <a href="http://www.simonsalt.com">www.simonsalt.com</a> and weekly at Chris Brogan&#8217;s parenting blog <a href="http://www.dadomatic.com">Dad-O-Matic</a>, and is also an avid <a href="http://twitter.com/incslinger">Twitter user</a>. He is focused on dragging traditional marketers into Web 2.0 before the arrival of Web 3.0.  He loves to help out and volunteers 