Amateur attention seeker and entrepreneur Jakob Lodwick may be releasing a new project soon with Scott Karp, the creator of blogging tool Tumblr. Lodwick recently cut ties with both his beau, Julia Allison, and Connected Ventures, the startup he founded, now controlled by IAC and best known for Vimeo and College Humor. Without Barry Diller’s backing or Allison’s cleavage, how will the pasty, shirtless hipster generate the buzz he’s grown to expect but rarely deserves? By mocking the homeless.

CenterNetworks observed that norbum.org, a domain recently purchased by Lodwick, briefly went live with the message:

Norbum.org is an open, crowd-sourced, web 2.0 application powered by Tumblr. Why the name “Norbum”? Simply put, Norbum is like Nordstrom for the homeless. We bring to you the latest in urban street fashion from the people who live it. Rather than relying on an elitist group of professional editors, we invite our readers to submit photos of the most stylish street people from around the world. If you spot one of these edgy trendsetters, just snap a photo and email it to 2tvazf87@tumblr.com. We’ll post the best ones to Norbum.org.

Lodwick’s fashion sense has its own affinity with the homeless. But Norbum is clearly an attempt at attention-grabbing humor. I’ll concede the attention-grabbing part — I’m writing about it, aren’t I? — but the humor, after one weak chuckle, escaped me. Without Allison, without his partners at Connected Ventures, Lodwick’s limits are becoming more easily glimpsed. And less watchable every day.