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Contextual Advertising Misfires Hit Presidential Campaigns
found by on July 1st, 2008
Source:Mashable! Contextual advertising, which aims to deliver ads based on the content of a web page, is big business. And as part of their online marketing strategies, politicians have been buyin...read more

A Long-Delayed Ad System Has Yahoo Crossing Its Fingers
found by TechAddressBlog on February 11th, 2007
By MIGUEL HELFT Starting around 3 p.m. Pacific time on Monday, a group of Yahoo executives will begin shuttling among three “war rooms” at the company’s search marketing unit here. They ...read more

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