Videogame enthusiasts are freaking out over rumors that Halo’s proud papa, Bungie, is disentangling itself from Microsoft. But would it matter? Losing a franchise that put the Xbox console on the map and recently sold $170 million its first day would be devastating for a Microsoft division still fighting to operate in the black. But if the two seperate, Bungie would walk away with its independence while Microsoft would walk off arm and arm with Master Chief, since it owns the rights to the Halo franchise. It could find another studio to pump out sequels. As with movie studios, the videogame-playing public pays attention to individual games, not the developers who make them.

Source:Valleywag

Brad Stone of the New York Times has picked up, belatedly, that the Industry Standard, the fast-falling standard-bearer magazine of the dotcom boom, will be reborn as an online-only publication. A source tells us that IDG, the publisher of the new Standard, had pegged a relaunch date in less than a week. One small problem: As Stone points out, IDG has yet to hire an editor-in-chief. In fact, we hear that the initial plan for the website didn’t even include a top editor. [Bits]