TechAddress http://www.techaddress.com Providing the Latest User-Generated and Aggregate Technology News Tue, 18 Nov 2008 06:26:58 +0000 http://wordpress.org/?v=2.0.5 en Collective Media Acquires Personifi http://www.techaddress.com/2008/06/03/collective-media-acquires-personifi/ http://www.techaddress.com/2008/06/03/collective-media-acquires-personifi/#comments Tue, 03 Jun 2008 10:42:47 +0000 Quick News Acquisitions Collective Media personifi http://www.techaddress.com/2008/06/03/collective-media-acquires-personifi/ Source:CenterNetworks

NY-based Collective Media is announcing their acquisition of Personifi today. The companies had been working together since October 2007. Personifi will continue to operate as a separate business unit under Collective Media. Personifi provides targeting solutions to web publishers, ad networks and mobile providers.

The acquisition makes sense as Collective Media is an ad network and targeting is critical to draw increased rates which keep publishers happy.

Financial terms of the deal were not disclosed but our sources say that the deal was a combination of cash and stock in the low tens of millions of dollars. Collective Media raised an undisclosed round of funding late last year.

Kristen wonders why Collective Media hasn’t purchased the domain collectivemedia.com which apparently is a spam site.

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]]> http://www.techaddress.com/2008/06/03/collective-media-acquires-personifi/feed/ Collective Media Didn’t Spend Funding on a Better Domain Name, but Acquires Personifi http://www.techaddress.com/2008/06/03/collective-media-didn%e2%80%99t-spend-funding-on-a-better-domain-name-but-acquires-personifi/ http://www.techaddress.com/2008/06/03/collective-media-didn%e2%80%99t-spend-funding-on-a-better-domain-name-but-acquires-personifi/#comments Tue, 03 Jun 2008 08:44:48 +0000 News Collective Media personifi targeted advertising http://www.techaddress.com/2008/06/03/collective-media-didn%e2%80%99t-spend-funding-on-a-better-domain-name-but-acquires-personifi/ Source:Mashable!
Online advertising network Collective Media looks to have used some of its recent funding for the acquisition of Personifi, and not for purchasing the domain name collectivemedia.com, as Adam O. previously noted, is a spam link site.
No matter. Collective Media, which resides at collective-media.com, has acquired Personifi to enhance its own behavioral-based […]SHARETHIS.addEntry({ title: “Collective Media Didn’t Spend Funding on a Better Domain Name, but Acquires Personifi”, url: “http://mashable.com/2008/06/03/collective-media-personifi-acquisitio/” });

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