Qoof, a company specializing in video-enhanced commerce for retailers on the Web, à la HSN or QVC, is expanding on its toolset this week to include what it regards as an “all-in-one” platform showcasing products in detail surpassing that made possible with a smaller application the company introduced earlier this year.

Furthermore, Qoof is able to distribute retailers’ content through ad networks and to sites like Facebook, MySpace, and iGoogle, along with video integration within an existing storefront. A site uniquely designed for a retailer’s video offerings can also be created. The company plans to move into the mobile realm in the early months of 2009.

Having toured a sample implementation of the new system, it definitely becomes clear to what extent a Qoof client can serve a retailer’s needs. Some items may benefit from such exposure. Others less so. But there are really plenty of areas in which the platform could prove useful. Jewelry sales, as was shown when we first featured the company in July, is prime for such a reveal, as you can see in the example here.

Whether the design of the application is fitting for use in numerous places, it’s hard to say. If a seller intends for the device to have a central purpose to the customer’s experience, it’ll likely work quite well. Front page placement might be ideal, too. The inclusion of a product browser and detail panel allows it to serve as a hub of activity.

Again, much depends on what it is a retailer opts to do with its wares insofar as video production. But I imagine there’ll be a place reserved for the application in a good number of interesting settings. So far, Buy.com, Ice.com, Knot, and Gaiam are said to be signed on for the launch. The revenue model for Qoof being employed is one of pay-per-performance.

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Qoof is a video commerce startup that offers a widget eTailors and publishers can use to publish product videos on their sites. Founded by Richard Kligman in 2006, Qoof’s operations and team of over 10 employees are based out of Bet Shemesh.
Kligman first came up with the […]