Editor’s Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.

STARTUP DETAILS:

Company Name: I Heart Movies

20-word Description: I Heart Movies is a movie based social network and DVD collection organization site.

CEO’s Pitch: I Heart Movies is a movie and television based social network that at its core allows users to join and rate movies. The users can tag, categorize and mark films or TV shows as favorites to help them organize their list. The site has the ability of adding friends to see their ratings on films to help you choose the best films for you. Films and TV shows are loaded with information (casts, plots, trailers and photo galleries) to give users the ability to step beyond just watching a film.

Users also have their own profile pages that display their recent activity, show comments from other users and give the basic info about that user. Each user is also assigned a Dashboard that they can personalize (similar to Google IG) with widgets to their likings. The site also features a dynamic homepage that’s updated depending on the happenings on the site.

Mashable’s Take: Do you heart movies? Then you might want to visit I Heart Movies. Sure, it’s a bit sparse. It could use a little more umph in the design department. But the networking features that accent the site may be worth your while.

In addition to tagging and rating and all that fun stuff, I Heart Movies is geared to put central emphasis on discussion of things coming out of the media world as well as lots and lots of archival goodness. Yes, sites like IMDB and Rotten Tomatoes and the like manage to pull in vast amounts of traffic and thus chart countless pages of lively conversation. But this relative newbie seems to offer a fresh slate, as it were, and even sports some features that other players in the market don’t have.

As the above description makes clear, I Heart Movies is a movie rating system that carries atop it a social dimension. This goes for basic communication among members, as well as things like tracking lent and borrowed DVDs. It’s somewhat unfortunate that the design of I Heart Movies doesn’t highlight the best aspects of the network, but if you opt for an account and manage to establish a reasonably substantive lists of friends and favorite flicks, the value you can glean from the site may well induce ample stick-with-it-ness.

For garnish, the movie trailers in evidence on the site are a nice addition. They are easily accessible, they don’t inhibit browsing (they don’t require you to pay a visit to a static movie info page, though you may do so if you like), and the quality is appreciable. As the site expands its coverage, it may well come to be one of the highlights to rise above the fold. Observing that growth will be pretty interesting indeed.

Sponsored By: Sun Startup Essentials

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Source:Mashable!

One of the basic tools of any good hacker has always been the ability to utilize the concept of social engineering as made famous by people like Kevin Mitnick and the Badir Brothers. The idea being -– according to Wikipedia — that “All social engineering techniques are based on specific attributes of human decision-making known as cognitive biases. These biases, sometimes called "bugs in the human hardware," are exploited in various combinations to create criminal attack techniques.”

While this type of ploy has been used to gain access to computer systems for various reasons, it also raises an interesting idea of it being used to get people to willingly do things on the Web that they might not think of doing on their own. Some might suggest that this is just another form of the mob mentality that we see in things like flash mobs, but I wonder if this isn’t just another form of social hacking.

Long before things like social networks and social media were the hot buzzwords used to spark VC feeding frenzies, things like Web forums and newsgroups were the main social communication tool. People would go from Web forum to Web forum to spread news about people or products, good or bad. The overall effect of this type of promotion was usually limited, but it was still possible to get people riled up over something on a much larger scale.

Then along came blogs and the ability to instantly publish or comment about a person or a product. It provided a much easier way to galvanize people into acting, even if only verbally. To this mix now come things like Twitter, FriendFeed, Facebook, or any number of instant social tools that can broadcast your message instantly around the world to a potentially unlimited number of people. The effect being that within minutes you can galvanize an immense number of people into a single action.

One of the best of the classic online flash mobs can be seen anytime anyone says something negative about Apple products. The moment someone posts something like this, whether on a Web forum or a blog, you can be sure that in very short order the site will be inundated with Apple’s faithful arguing against whatever has been said. This varies from intelligent discussion to hateful things being said about the person who wrote the post.

Bring this forward to today and we see, as Svetlana Gladkova at Profy.com points out in a post, just how easy it could be to cause a major news group to pull down a service because of a social hack.

I believe CNN editors expected to receive opinions from the site’s main target audience (which definitely is not in Russia) but what it received instead were mainly votes from Russia with the first answer getting 92% of votes (or over 329 thousand of people).

How did this happen? Very simple actually. The information about the CNN poll quickly made it to the Russian blogosphere (it is impossible to determine where it all started because of the huge number of posts on the topic) and bloggers started encouraging their readers to go to CNN and vote for the first option. The news was quickly disseminated over an enormous number of the Russian blogs and the results were predictable: 92% supported the official point of view of the Russian government.

The reality is that even with the simple social media tools that we have today it would be incredibly easy to use them to organize people unknowingly to attack the Web presence of a person or brand. Just as we can see daily on services like Twitter, where people are being directed to charities or new products, this group mentality could potentially be used as in the CNN story to cause damage. Why use things like botnets when you can just as easily obtain the same results by using social media - and it’s legal to boot.

We see evidence of the mob mentality on an almost daily basis within social services like FriendFeed, albeit they are of a small and benign nature. Is it really that large of a step before incidents like the one that happened with CNN become part of the norm? Are we really beyond being used in such a way without even realizing that we have been a part of a social hack attack?

Would you even realize it if you had been socially hacked?

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Source:Mashable!

Customer service and Web 2.0 have finally been formally introduced and have gotten rather serious these days. Because of this, it has become extremely easy to share an idea you have for new features or just complain about an existing one.

Companies are understanding the value of centralizing valuable feedback. They’re also using this new platform to communicate with their user base to keep them informed about service interruptions (made famous by Twitter) and new updates. This appears to be a win-win relationship for companies and customers (sites and users).

Here are a couple of the front-runners in this hot space, including other ways you can share feedback and suggestions with the services you use online:

Third Party

Get Satisfaction

Get Satisfaction is currently the best of the breed when it comes to a centralized method of feedback communication and status updates for companies and customers. It provides a useful Company Directory that shows all of the sites and services that allow you to share your feedback and suggestions. It’s also a great way to check the status updates of problems and bug fixes.

Companies that use Get Satisfaction include twitter, Apple, and Microsoft.

UserVoice

UserVoice is a competitor to Get Satisfaction but there are subtle differences. At this time, there isn’t a centralized directory of all the companies that provide a UserVoice method of communication as there is on Get Satisfaction. This makes finding companies on there nearly impossible. The only way to do so now is through the company’s website.The good news is that companies can host this platform themselves.

Rejaw uses UserVoice.

IdeaScale

IdeaScale is a recent newcomer in this space. It compares itself to Digg because people can vote on products and services. They offer a basic free edition as well as a couple of advanced packages from $15 to $200 per month. Here’s an IdeaScale Screencast.

Direct Feedback

Just about every company provides a direct method of sharing feedback with them about their products or services. An increasing number of companies have started to use services such as Get Satisfaction and UserVoice to manage feedback and support communication with their user base so we might start seeing a decrease in direct method use. In the meantime, here’s how you can share feedback directly with some of the most popular sites and services:

Microsoft

Microsoft offers a unique feedback center with a variety of methods for sharing your thoughts about their products and services (Brave of them, huh?). You can contact them via usual methods such as email, regular mail and telephone, but they also have a live chat feature.

All Microsoft Live services lets you share feedback on 38 different Microsoft Live services. If you need support then there’s their Product Solution Center.

Apple

-Apple OS

-Apple Product Feedback (51 Hardware/software Products!)

-Apple.com Website Feedback

-Apple Support Feedback

-Developer Feedback

-Education Feedback

Yahoo

Yahoo offers a centralized area where you can share bright ideas for new features, report on bugs that you’ve experienced, and much more.

Google

Google desperately needs to centralize their feedback pages because there are so many separate places to provide feedback. Here’s just a taste:

-Gmail

-Picasa

-Google Talk

-Google Calendar

-Google Apps

-Google Groups

-Google Pack

-Google Desktop

More examples of direct feedback for some other popular sites and services:

-Blist

-FireFox

-jaiku

-Tumblr

-Utterz

-JingProject

-Wordpress Ideas

Opinions, Reviews & Ratings, Oh My!

- Swotti - Provides real world opinions on products and now even about people!

- eBay - Was one of the first and obviously most successful to implement a rating system for buyers and sellers. The ability to view a consensus opinion about these things have proven to be very useful, which explains why the same type of rating system continues to appear elsewhere all over the Web. Here are some other sites that let you share your feedback and opinion on things.

- Blippr - A new twitter-like service that lets you review/rate things like movies, books, music, etc.

- Angie’s List - Has become the most popular service for letting you rate and review contractors, service companies and health care providers. Their list continues to grow and people really seem to appreciate the fruits of their labors.

- Top Lawfirms - A list maintained by LexisNexis Martindale Hubble which uses peer reviews to rate lawyers and law firms.

- Hotels.com - The well-known hotel ranking system that keeps on growing.

- Yelp - The most popular rating/ranking service today, especially for restaurants and entertainment establishments.

- SezWho - Unique in that it allows you to rate the quality of comments on a blog.

- Digg - Lets everyone rate news items on the Web.

- SchoolMatters - Lets parents rate schools

Final Thoughts

Sharing feedback and opinions is not just another fad or trend that will fade away. Look for many more services to add the ability to share how we think and feel about companies and their products. Some day, whether we like it or not, everything will have a quantifiable rating of some sort. We will be able to share feedback on just about everything online. What’s your feedback on that idea? Please share your thoughts in the comments area.

—Related Articles at Mashable! - The Social Networking Blog:Facebook App Developer: Good Customer Service Will Pay BigAmazon Video Reviews Now LiveGet Satisfaction Takes Twitter Brand Management to the Next LevelT-Mobile Blocking Twitter?20+ Customer Management ToolsComcast Isn’t Net Neutral; Are They Liars, Too?vBulletin Acquired By Internet Brands, Inc.

Because they’re typically steeped in subjectivity, product reviews tend to be more effective when grouped together. This is generally why you, the consumer, often want to consult with multiple sources and individual perspectives in order to make an informed decision before you proceed to checkout. So, just to make things a little easier for you, we’ve put together a brief list of places on the Web you might like to go to stock up on opinions about a myriad of products, from gadgets to vehicles to attire to the miscellaneous, before laying down your hard earned cash.

Perhaps the most abundant catalogue of product reviews on the Internet, Epinions, a Shopping.com property, is a megaplex of pretty much everything under the sun that pertains to human lifestyles of all sorts. Indeed, its supply of notes about electronics is vast, but it is also holds its fair share of opinions on travel, restaurants, and food and drink. Suffice it to say that its variety is as much a strength as is the sheer volume of information it manages today.

A bit more rough-cut, but supported by Web-based heavyweights (About.com, NYTCo), ConsumerSearch is touted as a reviewer of reviews. While not the prettiest player in the market, the quantity of information found on its servers is quite large. If you’re willing to forgive its bland interface, you might find it a resource worth visiting and revisiting once in a while.

This one’s an oldie for sure, but still relevant. Some might pass it off as a review source too focused on detailed research and less about connecting consumers with the broadest product list possible, but ConsumerReports has been trusted by a large number of readers for many years, and continues to play a very active role in the field. If nothing else, it’s one more place to go to achieve that well-rounded view you’re seeking.

Amazon is a retail giant, for sure, but its product reviews are a massive resource in and of themselves. Some items will show pages of feedback, while others will show less, or maybe none at all. But taken as a whole, Amazon is a destination as valuable for its convenient shopping mechanisms as for its consumer commentary.

If electronics are your focus, CNET carries some merit among review sites. The in-house review staff at CNET regularly put out text and video reviews of gadgets built for business and personal use, and user input helps to complete the picture. CNET was purchased by CBS not too long ago, and some are expecting the adoptive parent to focus more on the TV-style projects being produced at the technology site, but for the time being, CNET is still a decent choice for aggregate opinion.

We covered Sazze earlier this year when it introduced itself as product review site with a social component, and it continues to look like a solid place for reviews. Its home page highlights a select number of products, and beneath the cover there are thousands more. There’s a good chance you’ll find what you’re looking for here, and each page is laid out intelligently, so it’s all very easy to browse.

Reevoo launched last summer, and in that time it has built itself a bit of an international name with the debut of a French adjunct in March of this year. Simple enough to use, with a database fronted by five main categories - ‘Phones & Computing,’ ‘Entertainment,’ ‘Photography,’ ‘Home & DIY,’ and ‘Toys & Baby’ - Reevoo has quite a lot of reviews and ratings beneath the hood. Take a look, we say. You might like it.

Not to be confused with the option above, Retrevo is sort of a hybrid of reviews and general product information (product manuals, etc.). The site is completely intuitive, and while its presentation of data might not be everyone’s favorite cup of tea, its gets the job done.

You might like it for its name alone, Buzzillions, but past the title, it’s actually a good piece of kit. It has a wide reach across the product realm, and everything is pleasantly wrapped. It is for sure one of the better places to visit among sites listed here.

Another product search and review engine that presents itself as infused with expertise, Crowdstorm is low on material on its front page, which might be a touch disappointing for some visitors, but its method of delivering information is rather interesting. You can browse for products manually, or ask for “expert” advice on stuff you seek to buy. Crowdstorm operates sites for both US- and UK-based audiences.

PEbuzz is one part social network and one part gadget review joint. We offered a few thoughts on the site some weeks back, and while it could definitely use a nicer, more modern exterior, it may well be what you’re after. For what it’s worth, PEbuzz is free to join.

Photo enthusiast are you? Look no further than Digital Photography Review. Covering everything from the latest industry news to detailed - and we mean detailed - product reviews and comparisons, DPR is the place you want to go for anything to do with digital imagery.

RateItAll has some decent offerings. It likes to tout lists having to do with anything deemed culturally or consumeristically (not part of the official lexicon, but we’ll go with it all the same) significant by the populace. Will this serve you well? That depends. If you’ve read this far, it’s safe to assume you’re privy to lists. And RateItAll is right down that alley. The site also offers applications for Facebook and MySpace users.

Omgili covers more than just product reviews. Or, as it describes them, “consumer experiences.” But part of the puzzle has to do with stuff you buy, so what they hey, it gets the final spot here. Enter a search term, and you’ll get back a search page with product results along with ratings bars that manage five degrees of buyer approval/disapproval, from “excellent” to “miserable.” Omgili pulls reviews from about seven independent sources, including Amazon, PriceGrabber, NewEgg, CNET, Target, Yahoo Shopping, and Edmunds.

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