TechAddress

The 22 Step Social Media Marketing Plan

Fri, 07 Nov 2008 17:31:43 +0000

Peter Kim is a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim.

Over the past couple of months, I’ve been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world.

We could probably come up with 3,000 examples instead of 300 - but the current set already gives us a pretty good sample to think about. One takeaway: for now, those neurotic about missing “what’s next” can relax a bit. Consumers still use a broader set of social tools than corporations, but new categories of tools aren’t emerging rapidly today, giving brands a chance to catch up. It’s time to master the last big thing while you have a chance to catch a breath.

As corporate adoption emerges, there’s nothing wrong with learning lessons from others and making them your own. Start by making sure you have all of your bases covered with the major tools. In other words, copy and paste the items below, then fill in the blanks with your own company-driven effort.

Here’s a framework of 22 tools to consider with notable brand examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)

2. Bookmarking/Tagging (Adobe, Kodak)

3. Brand monitoring (Dell, MINI)

4. Content aggregation (Alltop, EMC)

5. Crowdsourcing/Voting (Oracle, Starbucks)

6. Discussion boards and forums (IBM, Mountain Dew)

7. Events and meetups (Molson, Pampers)

8. Mashups (Fidelity Investments, Nike)

9. Microblogging (method, Whole Foods)

10. Online video (Eukanuba, Home Depot)

11. Organization and staffing (Ford, Pepsi)

12. Outreach programs (Nokia, Yum Brands)

13. Photosharing (Rubbermaid, UK Government)

14. Podcasting (Ericsson, McDonalds)

15. Presentation sharing (CapGemini, Daimler AG)

16. Public Relations - social media releases (Avon, Intel)

17. Ratings and reviews (Loblaws, TurboTax)

18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)

19. Sponsorships (Coca-Cola, Whirlpool)

20. Virtual worlds (National Geographic, Toyota)

21. Widgets (Southwest Airlines, Target)

22. Wikis (Second Life, T-Mobile Sidekick)

And use this username check tool to see if your brands/preferred handles are still available.

I haven’t found a single company doing all of these today. Forget divining a big, meaningful business objective before getting started - you’ll end up in analysis paralysis. Just make sure you’re making an existing business function better and get started. Today.

Image courtesy of iStockPhoto, cmcderm1

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Don’t Treat Web 2.0 Like Web 1.0

Fri, 27 Jun 2008 04:55:10 +0000

Source:Mashable!
All too often, I see folks promoting social media consultancy as if it were Web 1.0 “Get Your Awesome Traffic Now!” style marketing. I was checking out Drama 2.0 today, and he was commenting on how Web 2.0 pundits (presumably of my ilk?) can never seem to pin down the hard benefits of a social […]

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Social Media Marketing FTW!

Fri, 23 May 2008 16:55:33 +0000

Source:Mashable!
This is a guest post written by Jackie Peters (@jackiepeters), CVO and Founding Partner of Heavybag Media.
I’ve spent the past two days at the Executing Social Media Conference in Pasadena, CA. The conference brought together thought leaders in the social media space, brand managers, mavens and gurus. It was a small crowd, an intimate setting […]SHARETHIS.addEntry({ title: “Social Media Marketing FTW!”, url: “http://mashable.com/2008/05/23/social-media-marketing/” });

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Social Media Marketing Primer: How Blendtec Got Its Face On

Thu, 22 May 2008 18:56:00 +0000

Source:Mashable!
Yesterday we brought you word from the social folk at Sonico that said they had essentially played their cards very right over the past 9 months or so and that they’d effectively claimed the title of Latin America’s largest network, growing faster and larger than regional stalwarts like Hi5 (very big throughout) and Orkut (very […]SHARETHIS.addEntry({ title: “Is Sonico The Top Socnet In Latin America? Not Even Close, Says Hi5.”, url: “http://mashable.com/2008/05/22/hi5-sonico/” });

Source:Mashable!
This is a guest post written by Jackie Peters, CVO and Founding Partner of Heavybag Media.
George Wright, Marketing Director of Blendtec gave a great presentation during lunch at Executing Social Media, a conference held in Pasadena, CA. The conference is designed to assemble great minds in social media to teach and mentor those who are […]SHARETHIS.addEntry({ title: “Social Media Marketing Primer: How Blendtec Got Its Face On”, url: “http://mashable.com/2008/05/22/social-media-marketing-primer/” });

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Social Media Marketing Primer: How Blendtec Got It’s Face On

Thu, 22 May 2008 16:31:50 +0000

Source:Mashable!
Editor’s Note: If you would like to have your startup considered for inclusion in “The Startup Review” series, please see the details here.
STARTUP DETAILS:
Company Name: SpotCrime
20-word Description: SpotCrime is a website devoted to aggregating, mapping, and discussing crimes throughout the United States.
CEO’s 100-word Pitch: At SpotCrime, our goal is to improve the lives of individuals […]SHARETHIS.addEntry({ title: “SpotCrime: Mapping The Criminal Landscape [The Startup Review]”, url: “http://mashable.com/2008/05/22/spotcrime/” });

Source:Mashable!
This is a guest post written by Jackie Peters, CVO and Founding Partner of Heavybag Media.
George Wright, Marketing Director of Blendtec gave a great presentation during lunch at Executing Social Media, a conference held in Pasadena, CA. The conference is designed to assemble great minds in social media to teach and mentor those who are […]SHARETHIS.addEntry({ title: “Social Media Marketing Primer: How Blendtec Got It’s Face On”, url: “http://mashable.com/2008/05/22/social-media-marketing-primer/” });

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