Comment reputation service SezWho is announcing the acquisition of semantic intelligence provider Tejit today. I spoke with SezWho CEO Jitendra Gupta who said that Tejit’s technology will help SezWho with semantics translation. He wouldn’t disclose the financial terms of the acquisition.

Gupta explained that their reputation service which provides registered commenters with a score will be enhanced to provide sub-scores based on the vertical to which the person is commenting. For example, a technology person might have a very high reputation score in technology but that score shouldn’t carry over to politics or entertainment. 

SezWho provides an add-on to the commenting system you are currently using on your blog or forum. Unlike popular comment replacement systems Disqus and Intense Debate who completely replace the comment system on a blog or forum, SezWho sits on top of the current comment system provides a variety of additional beneftis and still carries the discovery that the other replacement systems offer. Gupta noted that many of the new replacement services are walled gardens and have high switching costs including loss of search engine optimzation and data ownership.

Gupta ended the call by stating that the acquisition of Tejit will help SezWho to become the leading and best reputation service online. Check out my interview from last year with Gupta.

Both companies are based in San Francisco and the 3-person Tejit team will become part of the larger SezWho team.

SezWho has also provided the chart below which they say describes the differences between their service and the comment replacement systems (Disqus and Intense Debate).

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