TechAddress

Platform Reloaded: Facebook Launches Application Verification Program

Tue, 18 Nov 2008 01:32:33 +0000

If your Facebook application has vanished off the face of the earth (or at least from users’ news feeds) since the redesign, the social network has just launched a new program to help you get your swagger back. The Application Verification Program, announced earlier this year at the Facebook developer conference, is now live, allowing developers to submit their applications for review.

Applications meeting Facebook’s standards will be marked with a verification badge, and more importantly, “users will see more information from verified applications as we increase their allocations for communication channels such as requests and notifications, and increase visibility of their stories in News Feed.” Those are of course the same viral channels that helped many applications grow rapidly when the platform first launched, but also caused users to feel the platform was spammy as opportunistic developers bombarded them with requests.

So what does it take to get your application verified? Facebook has published 10 “Guiding Principles,” with the central themes being that apps should be “Meaningful,” “Trustworthy,” and “Well-Designed.” It also takes $375 – the application fee that Facebook is charging to developers seeking to get their apps verified. Facebook will begin granting apps the benefits of Verified status early next year.

Essentially, coupled with the current fbFund finalists, Facebook is resurrecting the platform, which has been largely hidden to passive users (folks who ignore the apps completely) since the social network rolled out its redesign. It’s all been very methodical – first, bury the applications under a special tab on user profiles, then, dole out funding to the best app developers, and finally, offer everyone else a way to get their apps back in the game. Ultimately, it might get Facebook where they want to be – a platform offering several hundred high quality apps, as opposed to tens of thousands of useless ones.

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BT and Ribbit Launch Platform for Building Web-Based VoIP Apps

Mon, 17 Nov 2008 19:35:36 +0000

Source:Mashable!

The explosion of Flash content like widgets has created several complex problems, like how to index it in search engines, how to make it work on mobile, and how to track it. The latter is being addressed today at Adobe Max, where Google is announcing Analytics Tracking for Flash, which will let publishers track metrics for their flash applications from within Google’s popular stats package.

Aside from the unique file format, one of the major differences between tracking Flash and tracking webpages is that Flash can be embedded anywhere – meaning that analytics software needs to be able to measure interactions from not just a single location, but from within an application, regardless of where it’s placed.

To demonstrate how Google Analytics now does this, the company has teamed up with web-based Flash creation tool Sprout. Now, users who publish widgets and other Flash apps using Sprout can track metrics such as time spent, what links and objects users click within an app, and goal tracking – all from within the same Google Analytics account as their website.

Google and Sprout demonstrate how this works in the video below:

While Analytics for Flash is an interesting breakthrough in its own right, it also could be the dawn of a new era in marketing and how companies pay for advertising. As opposed to paying simply for clicks and for views, advertisers can now (in theory) pay for actual engagement, because it can be accurately measured.

Sprout is currently charging clients based on a “pay per publish model,” meaning the client pays each time someone actually does something with an app – like customize it (with Sprout’s “remix” feature) or republish it to a social networking profile. Sprout is marketing this new approach through a product they are calling SproutMixer.

Although most of the widget platforms like Clearspring and Gigya offer their own tracking solutions, Google Analytics adding its own support for Flash tracking is a big deal – it’s a solution that any Flash developer can implement into their applications – without the need for a middleman. As such, it could have significant implications on how online advertising is paid for, and how the widget companies evolve their business models.

Source:Mashable!

Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog.

In my previous post I discussed how to build your Twitter community, offering 10 tips as a guide. Here are a few tips on what not to do:

(Make sure you know a few of the basic Twitter commands to understand the content of this post.)

Don’t get caught up in the COUNT; get caught up in the CONTENT!

My biggest pet peeve on Twitter is when people ask for more followers. I don’t think anyone has malicious intents, but it doesn’t make any sense to me. You get more followers because you provide great content, are entertaining or someone likes you.

It’s much worse to have someone follow you, not like what you tweet and then unfollow you. Chances are, you’ve lost them for good. Practice good Twitter etiquette and don’t solicit followers for yourself or your friends.

Don’t install the Twitter application on Facebook if you send more than 10 tweets per day

You will seriously start to confuse your network…or worse, annoy them. If you’re like me, my networks are separate. Not all of my Facebook friends are on Twitter, or plan to be. When I use “Twitter lingo” it confuses them.

I learned this lesson from a personal mistake. I did have a Twitter feed updating my Facebook account until a few very nice friends “encouraged” me to stop it (one was my sister!).

Don’t publicly thank each of your followers

The quickest way to get people to stop following you is to provide a lack of good content or engaging dialogue. Thanking each of your new followers is a nice concept, but not practical. Keep in mind that tweeting the names of those following you is not valuable content to anyone. If you set the precedence you’re going to thank each and every person, you better be prepared to keep it up.

If you really must thank each follower:

1. Use the direct message feature and send it privately.

2. Retweet good content they have posted and give them credit for it (the ultimate thank you!)

Don’t underestimate the power of tracking a trend

Be part of breaking the hottest Twitter topic or find out what’s going on and join the conversation. If you have information or news you’d like to track, use the hashtag. Use Twitter search to get your results.

Keep it short and sweet. The more you cut into the 140 characters, the less content you provide AND the less likely people will use it.

When to use a hashtag (#)?

• Taking notes at a conference (Ask everyone around you to do the same thing and then you’ll all have access to ALL notes)

• Promoting major events (i.e. conference, meeting, etc…)

• Tracking a message (see how far a reach you’re getting)

• Communicating during national and natural disasters (which is how the hashtag function began)

• Promoting a favorite (i.e. Web site, musician, writer, etc…)

• Launching a new product or idea

NOTE: You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.

Don’t use up your entire 140 characters with a lengthy URL

Use applications like TinyURL or Snipurl. They automatically shorten your URL and can offer link customization. Once you submit a tweet with a long URL, Twitter automatically converts it for you. It doesn’t help your cause “pre-tweet.” Make the most of your content and space by shortening the URL in advance.

Don’t worry about those who “unfollow” you

It’s like Pandora’s Box, if you REALLY want to know when someone unfollows you, applications like Qwitter are available. I warn you, if you decide to use this function—do not hold a grudge. Those who unfollow you on Twitter may want to connect with you on a different network, or search your info at their leisure. And, yes, sometimes it’s just not a “match.” It’s not personal.

I do use the application, and I only look for trends of people who unfollow after a certain tweet or trend (i.e. if I’ve sent too many tweets in a short amount of time).

Worry more about building the community you envision…it’s energy well spent.

Don’t be afraid of being a “polyconversationalist”

(You caught me. I made up this word. For the purpose of social networking, it means one who converses with multiple people simultaneously.)

You are now part of an asynchronous microblogging world, multiple conversations are a reality. The beauty of it is the expectation that you’ll reply as you have time. When you “find the time” you may find yourself replying to multiple responses at one time. Get used to it…it’s what Twitter is all about.

Don’t miss out on the face-to-face

Social networking is just the beginning. Many Twitter users host events to get out from behind the computer and get in front of one another. Find a local event or host your first Tweetup.

Score major cool points at your Tweetup:

• Supply name badges for people to wear. Have people write their Twitter IDs on them (@yourname). For a few extra bucks check out Tweetup Badges.

• Live tweet the event (don’t forget to use a hashtag to track tweets).

• Keep a sign in of all participants, including their Twitter IDs and a valid email address, then share the attendance list with everyone.

• Take lots of pictures and upload to Flickr.

Don’t forget about your safety if you are going to meet up

If you plan on meeting up with someone you’ve never met face-to-face, here are a few tips:

• Google them. Take a look at their online presence. Are they well connected across many networks? Have they been around for at least six months to a year?

• Shared connections. (There’s nothing wrong with asking about someone prior to a meet up. Check to see if you share any mutual connections.)

• Publicly tweet/message the name of the person(s) and location of your meeting across your social networks.

• Exchange phone numbers. Call the number to verify it belongs to that person. Then give the phone number and any other contact information you have about that person to your partner or a trusted friend.

• Meet in a group setting in a public location. (Don’t meet at your home!)

• If you’re meeting up with several people you’ve never met, verify that the others are coming.

• Drive yourself or get your own transportation to the meet up. (I know…I broke my own rule in my example.)

Most importantly, trust your gut. If a request to meet “doesn’t feel right,” don’t do it. There are several Internet safety resources out there. It can’t hurt to take a peek.

Sarah writes her own blog PRsarahevans.com and is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also worked for Advocate Health Care, the largest health care system in Illinois, as the manager of communications and government relations at Advocate Good Samaritan Hospital. She brings a comprehensive background in the knowledge of non-for-profit and health care management. Her personal mission to engage and employ the use of emerging technologies in all communication makes her effective in reaching a dynamic audience.

Imagery courtesy of iStockPhoto, SchulteProductions,spxChrome

Source:Mashable!

What’s the easiest and cheapest way to launch a web-based VoIP solution? It might just be Ribbit and British Telecom’s new VoIP platform, which enables developers to create and deploy a web based VoIP application.

The platform, which has been undergoing beta testing for a year (BT acquired Ribbit four months ago), will be presented at Adobe MAX, together with a range of applications in areas such as social networking, marketing and business productivity. We’ve discussed the benefits of a web-based VoIP platform before; now developers will be further encouraged to build for the platform through Ribbit’s $100k “Killer App” contest that will award prizes for the most innovative Ribbit applications across five categories.

BT claims that this “has never been done before;” an important part of their solution is openness to everyone, even other carriers. Under the motto “Bring Your Own Network,” Ribbit’s platform enables other carriers to use the platform, design new apps, or generate revenue from the applications that currently exist for the platform. Whether or not other carriers be willing to take this opportunity remains to be seen.

Check out Ribbit’s presentation of the platform below:

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Bizroof CRM Throws Cash Managers a Bone

Sun, 16 Nov 2008 21:30:56 +0000

Source:Mashable!

Delicious remains the most recognisable name in social bookmarking, but does it serve niche markets as ably as specialized tools could? Boca Raton, Florida-based Dwellicious thinks not, and has created a “Delicious for real estate” that it hopes will entice home buyers and real estate agents alike.

Better Than Delicious?

The basics are unchanged: add a bookmarklet to your browser and click it when you see a real estate listing you like, anywhere on the web. Except that unlike generic bookmarking sites, Dwellicious is optimized to work with the following: Century21, Coldwellbanker, Frontdoor.com, Har.com, Homes.com, Realtor.com, Redfin, Remax, Rentals.com, Trulia, Yahoo Real Estate and Zillow. Unlike Delicious, Dwellicious knows where to grab the data from on these pages, and bookmarks all the relevant info with ease.

Here’s the smart bit: Dwellicious bookmarks are dynamic: updated whenever the price of a property changes, or new photos are added, or the property is taken off the market. Use cases might include sharing your favorite property picks with your spouse or real estate agent. And so yes, it’s “better than Delicious” within the real estate niche, but this benefit seems marginal.

Simple Business Model

Dwellicious is not only a simple idea, its planned business model takes little explanation either: the site plans to create Pro accounts for real estate agents, offering advanced tools to help their buyers.

Uncertain Future

It’s a simple, easily explained concept. And yet, the competitive advantage seems slim: unless you’re a real estate agent, generic social bookmarking may suffice…and if I did find a dream home at a bargain price, would I want to share that information or keep it to myself?

In truth, Dwellicious’ future likely lies with the real estate agents themselves: either as a tool to keep track of hundreds of properties at any moment, or as a service to their clients. Even so, the market gap here seems slim at best.

Dwellicious will launch on January 7th 2009 at the Inman Real Estate Connect Conference in New York City.

Further Resources

For more useful real estate tools on the web, see our following resource lists:

REAL ESTATE TOOLBOX: 65+ Real Estate Resources

20+ Tools to Survive the Real Estate Crisis

Source:Mashable!

The holiday season is fast approaching, and with it, hectic travels. This is the busiest time of the year when it comes to traveling, especially for families. Luckily, online and mobile tools help make the experience much more manageable.

From travel planning sites to navigation apps and services to help you keep track of your spending, here are over 20 resources to help you survive the holiday travel season.

Are you planning to travel? Which services have you found most helpful? Tell us more in the comments.

Planning Your Vacation

Disney - Has a useful site dedicated to families on the go. Believe it or not, they don’t just recommend that all families just go to Disneyland or Disney World! There are plenty of excellent suggestions for activities and sites to see.

Kaboose - Also provides a tremendous amount of ideas for family travel and vacationing. There’s a plethora of useful family friendly tips and suggestions such as the best family-friendly cars.

The Travel Channel - Has a special section just for family travel and vacations. There are many videos covering travel suggestions as well as message forums dedicated to families on the go.

Tripology - Like an online travel agent that works with the information you provide on the type of trip or vacation you want to take. They take the information and provide relevant suggestions for your upcoming journey.

TripoRama - A travel planning service specializing in group trips. Similar to other sites, this service can make suggestions and share useful information for any type of trip you want to experience with your loved ones.

For information on finding cheap flights, check out “30+ Tools for Finding Cheap Travel Accomodations.”

Navigating Your Way

Source:Mashable!

Like many entries in the world of SaaS, Bizroof, a company offering a steadily growing CRM package, practices the art of incremental improvement, a concept popularized by Google, et al., which takes a semi-experimentalist approach to product development.

This past July, for example, Bizroof had its official launch, and only a month later implemented support for Yahoo’s location-based service Fire Eagle. This week the company is introducing users to new cash-flow analysis and sales automation tools; a whopper of a bonus for managers seeking that all-in-one fantasy.

And users will be content to know that the money management options provided are similarly well-design as the previously standard set of software. Ease of use is the order of the day. If your cost analysis job isn’t so rigorous as to require some serious machinery, these extensions will likely suffice for the day-to-day.

Layout is straightforward and segmented into view options for reports new and old as well as edit fields for money brought in and money sent out. Really, if you have just a semblance of understanding about accounting, you’ll learn it in seconds; a few minutes at most. (Account owners can also change currency settings from US dollars to euros to pounds to yen.)

For Bizroof to deploy these things to the company’s stated membership of 3,800, regardless of their use of free or paid accounts, is quite a treat, too. Just know that a Basic plan will limit you to 20 cash flow reports per month, whereas the $120/year Pro level will grant you access to 5,000.

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Wipee List Makes Task Management Way Too Easy

Sun, 16 Nov 2008 19:31:47 +0000

Source:Mashable!

Plugins are great. As anyone who bothers to make their online lives enhanced with conveniences knows, browser extensions, also known as “add-ons,” are a fantastic way to streamline tasks.

At the same time, installation of such software can be annoying. The act of restarting Firefox, IE or Safari is simply a no-go in some situations. Fortunately, the invention of the “bookmarklet” has made inroads in the market over the past several seasons. And because we’ve seen a number of good ones crop up as of late, we thought we’d take a look back to see where we’ve come from and present our “best-of.” Be sure to share your favorites, too!

Delicious

Delicious - Along with Google Gears or Greasemonkey, Delicious is one of those essentials that are hard to do without once you’re hooked. And while it sports a full-featured plug-in for power users, the services offers a bookmarklet as an alternative. Aesthetically speaking, I happen to find it much more appealing than its “big brother.”

Faviki

Faviki - Another social bookmarking service, Faviki is one of those services that becomes more valuable the more invested you become with it. Some features are plain as day, while others are there when you’re least expecting you’d need them. Of course, the service’s bookmarklet only does so much, but its inclusion of a smart tagging feature is reason enough to register an account.

LaterLoop

LaterLoop - So you want to bookmark a bunch of stuff to access when you’re cut off from the Web, and would really enjoy the ability to read that material on your laptop or mobile phone or whathaveyou. LaterLoop helps you do this. Naturally, there are some discrepancies between the service’s plugin and the bookmarklet, but you pretty much end up with the same outcome.

Tip’d

Tip’d - Tip’d is a kind of Digg-like startup built exclusively for people interested in finance. Which, in the current economic climate, counts pretty much everyone under the sun. A bookmarklet allows users to submit links when away from the service. Which is a good thing, considering that Tip’d does not and likely never will achieve the ubiquity that its technical inspiration has managed to reach.

BitLet

BitTorrent? Check. No-plugin and no-software downloads? Check. How much better does it get than that? Not very! BitLet is pretty darn great.

Lizzer

Links are what make the Web as incredible as it is. No question about it. So why not empower Web users with a superfast method to search for and establish links with sites and services and individual webpages that can help enrich their own publications. Lizzer does exactly that. If you’re a prolific blogger and you copy and paste hyperlinks from your journeys online with so much regularity that it really becomes a tiresome practice, this will take the edge off. You might even say it’s a godsend.

Iminta

A FriendFeed-competitor (which also has its own bookmarklet), Iminta behaves pretty much how you’d expect a lifestreaming service to. It incorporates dozens of services into a singular view of what you like and what you do online. Some reviews, including our own, regarded its behavior as more detailed control panel to that of FriendFeed. Is that a good thing? You decide. If you can’t get into the waxing and waning hype over FriendFeed and want something else to chew on, this is a pretty darn good option to dabble in.

YouBundle

A service described as a Mahalo competitor for its aggregate, editor-influenced data collection process, YouBundle is a bit hard-edged compared to the beveled softness espoused by many Web 2.0 ventures today, but it’s certainly got some technical chops to show users. Oh, and it’s got a bookmarklet, too!

Zhiing

This one is about social networking in the real world. Found someplace online that you’d like to visit today or tomorrow with friends, be it for lunch, dinner, drinks, or dessert, or simply just to hang out at? Zhiing helps you get information passed around quickly, whether its by email or to friends’ mobile phones.

Bubble Comment

So there’s a webpage you’d like to share with friends or family, but you’d like to add some witty commentary atop the standard supply of content. (It might be a news article or a comic, for example.) If you can muster up a brief video explainer, Bubble Comment is a near perfect complement to what it is you’re sending along. The service allows users to input URLs on site if they wish, but a bookmarklet is provided for folks who can’t get away from the camera.

Source:Mashable!

I’m of two minds about about the world of to-do list applications populating the Web and our desktop and mobile devices. On one hand, there clearly are far too many. On the other, what suits Joe Taskmaster doesn’t necessary work for everyone.

This leaves me with one conclusion. Bring ‘em on. The count is so large already, what’s the harm in another making its debut? With that said, we shine some light on Wipee List, a simpleton among others in the field.

Simple and Shareable

Though I can’t say I’m a fan of the name, its visual and technical delivery is decent enough that I’m resigned to accept that part of it. Account creation is simple and quick, requiring user name, a password and country specification. Once you get the confirmation email, you’re ready to go. Add items, edit them, check them off, delete them from view with an easy drag-and-drop motion. If you’d like to share your list, you may.

In addition to the present set of options, the developers plan to allow users to customize the style of their lists, and they’ll be launching AIR- and iPhone-compatible applications as well as an API for enhanced utility.

A Dinghy in a Sea of Yachts (and Lots More Dinghies)

For such young public release, the creators have done the unusual and stamped Wipee List with a 1.0 label sans any beta designation, which may seem a bit premature to some users given the rundown of improvements and extensions planned. But the job so far is a fairly decent one. If Remember The Milk or 37signals’ Ta-da List or Todoist aren’t your thing, perhaps this one will suit your better.

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10 Hot Bookmarklets That Put Plugins to Rest

Sun, 16 Nov 2008 19:30:05 +0000

Source:Mashable!

Plugins are great. As anyone who bothers to make their online lives enhanced with conveniences knows, browser extensions, also known as “add-ons,” are a fantastic way to streamline tasks.

Delicious

Faviki

LaterLoop

Tip’d

BitLet

BitTorrent? Check. No-plugin and no-software downloads? Check. How much better does it get than that? Not very! BitLet is pretty darn great.

Lizzer

Iminta

YouBundle

Zhiing

Bubble Comment

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

The Death of Tangible Media is a Little Murky

Sun, 16 Nov 2008 01:30:08 +0000

Source:Mashable!

You can always tell when the weekend is approaching. If it isn’t Twitter getting killed, it’s podcasting dying, death of blogs, slaughter of the record labels or one or more form of Heritage media. It’s honestly quite difficult to top it every week. On the one hand, we bloviators have generally no compunctions re-using the same media type, but for it to really generate a respectable bitchmeme, you’ve got to really be creative.

Steve Rubel, well known for predicting economic doom and gloom due to over-investment in technology, this week predicts the death of all tangible media.

Steve says “by January 2014 I will wager that in the US almost all forms of tangible media will either be in sharp decline or completely extinct,” including (but not limited to) software, books, video games, newspapers, CDs, and DVDs.

Once again, Steve’s penchant for hyperbole gets him in trouble. Certainly, there will be a sharp decline in the usage of a lot of the media we still purchase to this day, and for a lot of the categories of physical media he alludes to, I expect them to disappear altogether a whole lot sooner. But all tangible media eliminated? That is something that won’t happen until we’ve as a race technologically transcended the need for human bodies.

Video Games

Steve cites systems like XBox live, and the advent of their online only markeplace for UGC content as evidence the death of video games in their physical format. The problem comes in when you consider the size of your typical video game can be between 4 gigabytes and 34 gigabytes. On your base level Internet connection, the download times start at six hours, and end at three days.

Even if you have one of those brand spanking new Comcast or FiOS connections, you’re still looking at least a couple hours. None of that takes into account those cute bandwidth caps all the operators have decided were such good ideas recently.

Newspaper and Music

He doesn’t get much argument on this one from me. Music, in physical form, is more or less dead. Physical record shops are a rarity, and the record labels continue to pursue self-destructive business models (suing your customers and their 12-year-old children is not a winning marketing move).

Similarly, newspapers around the world and across the country refuse to take drastic enough actions to adapt to life in the digital age. Those that understand that the future is online don’t do enough with organization to adapt to producing content for the web environment, and the rest of the industry is still in denial.

These are examples of industries that will not transition to digital media, but be replaced by a new guard that has the will and ambition to create viable solutions in this arena

Books

As dozens of Rubel’s commentors noted, there might be a transformation of the book business to a mostly online model, but it will never make the full transition. Books in many of their various forms and genres are considered collectible. Some commentors had other protests:

“I like having the artifacts of my reading around me to decorate the house. I’m in my 40s, though, so perhaps future generations will have no such nostalgia for tangible media artifacts.”

“I like being able to flip through an atlas and a few large picture books, something I can’t do on Kindle. These provide very different experiences than Google Maps and a Flickr photo album.”

I think that innovations in eBook technology will make the format so popular that this will be a moot point, but it’s almost impossible to put a date on when this will happen on a broad scale. There is so much that needs to be right about the device, from user experience on down to business model. Kindle is the closest we have at the moment, and I’m really excited about what’s promised by the PlasticLogic, but there’s no telling how the general public will receive it.

TV and Movies

We’re getting closer and closer to a world where physical media and even the traditional distribution methods are superflous, and no longer needed. The primary limitations in place that prevent a full on replacement of network TV, cable TV and the Hollywood studio and distribution system lay in monetization and, of course, bandwidth limitations.

It wouldn’t be fair to cite Blu-Ray statistics for a fair estimation of your average size, since many pundits think that Blue-Ray adoption rates indicate it won’t take hold as a standard before it become obsolete. If you take into account the standard size of a regular DVD movie, you’re still looking at average download times of five to seven hours for most broadband subscribers.

Timeshifting, media RSS, podcasting, and downsampling all can help to bridge this gap, but it will all be meaningless until someone is able to create some sort of set-top box for the living-room that people will actually want to use on a regular basis. This, in my opinion, won’t happen until the device makers in this space start to pay attention to the types of content out there and the ways that people like to consume their digital content.

I’ve been imagining this moment is just around the corner for at least the last five years. At this point, I’m starting to give up hope they’ll ever understand.

Given these factors, we won’t see the elimination of the physical media for movies for quite a while (with the outside chance that some device maker could have an epiphany tomorrow).

So, Could It Happen? Could It Happen by 2012?

Yeah, maybe. Maybe if …

eBook manufacturers absolutely nail the perfect combination of form, function and business model. Oh, and Oprah has to keep plugging it on a regular basis…

… the recording industry continues down it’s self-destructive business model…

… the New York Times goes out of business …

… device manufacturers finally read one of my articles about “the veg-factor” …

… and the cable and telco companies decide to lift bandwidth caps and finish building out a real broadband network for America.

Quite honestly, I’d love to believe that all this could happen in the next two years or so. I just don’t see it happening, though.

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