Wiki provider Wetpaint is announcing tonight that they have hit the one million mark. The one million number represents "created" wikis on the Wetpaint platform, not active customers. It also seems the company is now marketing their service as "social publishing" rather than wikis. I think wiki is well known in the tech market but social publishing might be more mainstream-friendly.

Wetpaint also released the following stats:

• 8 million pages of content in the network
• users from 177 countries have created wikis on the Wetpaint platform

They are also announcing the launch of the "Golden Paint Can Awards" which will give prizes to 70 Wetpaint sites in 15 categories. Winners will be selected by a celebrity panel of judges, stats and a public vote. I always like to see companies show off their customers, it helps with goodwill with the current customer base and also helps potential customers see what’s possible with the application or service. Zlio does a good job of this - they feature one shop every day on their blog.

Wetpaint picked up $25 million in venture capital funding back in May and also released 10 tips on Web 2.0′ing your office.

Partner Links
– Free Online Budgeting Software

So while the rest of us who are not Robert Scoble are still waiting to cry and experience Microsoft Research’s WorldWide telescope project that lets you zoom through the galaxy on your computer, Google is putting its not-quite-so-glitzy Google Sky software out on the Web. Glitzy or not (the site is a […]Source:TechCrunch
As Google gets into the wiki space with Google Sites (the relaunch of Jotspot), all the other little wiki startups out there will need to keep one step ahead. Those includes Wikia, Socialtext, Wetpaint, and PBWiki. As it approaches 500,000 wikis, PBWiki is now putting the 2.0 version of its site into beta. […]

The fine folks at Wetpaint have created a list of techniques to "Web 2.0" an office. Wetpaint makes Wiki tools so they probably share everything at their office. I have taken a stab below to give my commentary on each of their suggestions. Have a look at mine below, then review theirs. The only one I notice missing is a gaming network - shooting your fellow workers in Quake can help relieve stress.

Tip #1 - Disassemble the cubes

Sure, you don’t need any privacy! Calling mom to check on when she’s picking you up? You best head into the one conference room with walls and a door!

Tip #2 - Pillage the fallen for cheap furniture

I remember my first day at CKS in the mid-90s. They had 2 Aeron chairs for me at my desk area (it was very long with 2 work stations). I actually hate that chair - it was never comfortable to me and always made me feel like i was going to be thrown 40 feet in the air at any point. But it sure did say, "we know how to spend money!"

Tip #3 - Blacket the walls with whiteboards

Yea, nothing says Web 2.0 like whiteboards. When the press comes in, write up some code or some marketing lingo and draw some arrows. And put words like "acquisition" and so forth on the board. Then look at it in horror and erase it quickly. Would throw off those press types. If you do plan to use a whiteboard, USE AN ERASER. See Scoble sessions for why.

Tip #4 - Your company logo in the entryway

They are right - spend tons on the sign in the front - will make you appear 2 legit 2 quit. Though no name on the door can mean stealth startup and make employees feel more like a CIA agent. Add a secret number keypad for bonus points. Biometrics are so Web 1.0.

Tip #5 - Nerf balls

Let the boss win once in a while. Cuz when the funding is lower than expected, you know the person who dunked over the boss while everyone was watching is first to go.

Tip #6 - Project away

If you plan to use a projector - get one that can do more than 800×600 - that makes you look like a marketer. Anyone in the tech world should be using at least 1920×2500 on a projector!

Tip #7 - Circus Cookies & Diet Dr. Pepper

"Keep ‘em eating sugar and they will work 20 hrs a day" said a CEO to me at a conference. Why not add on some B5 vitamins hourly?

Tip #8 - Miles of disorganized wires

The true Web 2.0 shop has 14.2 miles of wires. Yes, I have done the research.

Tip #9 - Turbo coffee machine with never ending bean supply

Jason Calacanis believes this is his tool to keep his Mahaloployees happy. I won’t name the agency but one of the larger agencies in NYC has an actual coffee bar with barista inside the office for its employees. I’d prefer a lemonade bar.

Tip #10 - Lots of Headphones

I’ve been doing this for years. It’s the best conversation deflector there is! Even if there’s no sound, keep them on and the office gossip will stay away and so will your boss. If the boss breaks in, it is safe to worry that there’s something bad coming. Just keep the sound on loud and they too will go away.

There’s my thoughts on Web 2.0′ing your office, what are yours?

NY-based ReliefInsite has launched what could be the most interesting Facebook application yet. It’s a patient health record application. You can create a health journal inside Facebook and then (I assume?) export it to your doctor. I can’t picture the take rate on this application to be high. Isn’t health a private thing? Not sure I would want to share that with my friends.

"We are extremely excited to be the first company to deliver a personal health record built on Facebook Platform," said Fred Eberlein, CEO and founder of ReliefInsite. "Millions of individuals suffer from pain, so it’s wonderful to have this opportunity to offer our pain management tool to the millions of people who use Facebook every day."

Unfortunately the company has no link to the Facebook app on their site and I can’t find it on Facebook either.

Source:CenterNetworks -

Wiki provider Wetpaint has announced a partnership with HP to bring two branded Wikis to their customers: a Home/Home Office option and a Small/Medium business option.

“We are dedicated to helping brands employ the social computing aspects of Wetpaint to directly collaborate and communicate with their customers,” says Ben Elowitz, CEO of Wetpaint. “We know that consumers are ready to participate actively with brands in an organic, unscripted fashion, so we are excited to work together with HP to continue to define a new set of standards for customer interaction and care.”

This is an excellent social advertising option as it gets HP customers engaged with each other around a topic (printing projects) while keeping the HP brand relative to fostering the conversation. Brands are looking for ways to engage consumers and we will see more of these “communities” sprout up as social media becomes more mainstream.

Here are my suggestions from a marketing standpoint. First, the HP logo should replace the Wetpaint logo in the top left position. This campaign is about HP first, Wetpaint second. Next, does this really need to be called a “Wiki”? For the casual HP customer, I doubt they understand (nor care) what the term means. Why not just allow people to edit without classifying the site?

And if you want a little humor in your day, here is one of the Wetpaint vs. Wiki videos currently running on YouTube:

Wetpaint will announce tomorrow morning the launch of their Facebook app which is a Wiki creator tool. called "Wiki Whiteboard". It’s basically as simple to use as the main Wetpaint site.  You can install the app now by going to the Wiki Whiteboard app page.

This could be a hot app (if they can overcome my frustrations below) as it’s using Facebook friends as the authentication instead of having to create yet another group of friends. And it could be a great addition for groups who already are part of Facebook. What I don’t know is if you can add a Wiki on top of an already created Facebook group or if you have to exit the group to enter the Wiki.

After you create the desired Wiki name, you are presented with a site wizard that can prefill pages in the following categories:

• Class Notes
• Party Planner
• Spring Break Planner
• Dorm Hall Wiki
• Video Collection
• Group Project
• Fraternity and Sorority

From tomorrow’s release, “Close to 40 million people have turned to Facebook to connect with others, whether to keep in touch with friends, upload photos, and share videos or just to learn more abut the people they’ve met,” said Ben Elowitz, CEO of Wetpaint. “With Wiki Whiteboard by Wetpaint, Facebook users now can connect in deeper ways through collaborative content creation around favorite topics or events without leaving Facebook and without needing to be an expert in wiki syntax or HTML.”

The newly-created Wiki is jammed into a small space which also includes a Google ad for monetization making the space relatively small and vertical and horizontal scrollbars appeared for me. Also, the popup windows for editing also have to remain in the small width of Facebook’s overall width.

This app moves the war between pbWiki and Wetpaint one notch further. Let’s see what pbWiki counters with!

Here is a sample screenshot of the Wiki Whiteboard I setup: